On September 24, 2026 , e-Scale returns for its third edition at the Maison de la Chimie in Paris. The event is designed to bring together the e-commerce ecosystem for practical discussions, business meetings, and innovations capable of transforming merchants’ operations.

On the agenda: presentations, discussion sessions, and workshops led by experts from the ecosystem. International business, pricing, marketplaces, CRM, delivery, fulfillment, post-purchase experience, and even AI: these sessions go beyond trends to provide you with methods, real-world insights, and actionable strategies.

Here are the partner workshops fore-Scale 2026 to add to your schedule.

E-commerce Without Borders: The Keys to Scaling Without Hitting Roadblocks with AVASK

e-scale 26 Partner Workshops Program

1:30 p.m. to 2:15 p.m., Room 07

Expanding internationally involves much more than simply launching your website in new countries. VAT, regulations, customs, and logistics can quickly complicate the expansion process.

AVASK will provide a comprehensive overview of the challenges facing international e-commerce, with a focus on Europe, the United States, Canada, and other markets. The workshop will cover topics such as VAT obligations, EPR and GPSR requirements, securing customs flows, and developing a tailored logistics strategy.

An event for e-commerce businesses looking to enter new markets without running into regulatory hurdles once sales begin.

Featuring Hatice Dönmez and Clara Ren.

Claude × Multiply: Boost Your Pricing with AI

2:15 p.m. to 3:00 p.m., Room 07

Setting a price isn’t just about following your competitors. You need to understand their positioning, assess the consequences of your own decisions, and identify areas for improvement.

Multiply will demonstrate how an AI assistant like Claude can support the analysis of pricing data. The workshop will focus on understanding the competition and evaluating the impact of a pricing strategy.

With Julien Demoor and Céline Hasboun.

From Order to Return: Mastering the Entire Post-Purchase Journey with Baback

3:45 PM to 4:30 PM, Room 07

Customer service doesn’t end when the package leaves the warehouse. On the contrary, tracking, delivery issues, exchanges, and returns can determine whether a first order leads to a second one.

Baback will focus this workshop on managing the post-purchase experience. Drawing on merchants’ real-world experiences, they will demonstrate how to automate certain low-value tasks, minimize friction, and improve the management of follow-ups, shipping disputes, and returns.

With Raphael and Benoit.

International Sales: How to Improve Your Profitability with Glopal

4:30 PM to 5:15 PM, Room 07

Selling abroad does not guarantee that an international sale will be profitable. Taxes, website localization, operational costs, and IT constraints can quickly erode margins.

Glopal will share strategies for improving the profitability of international sales, with three key challenges at the heart of the workshop: better managing taxes, protecting margins, and adapting your website to target markets without letting hidden costs hinder growth.

With Patrick Smarzynski.

Shopify POS: A Growth Driver for Unified Retail with Axome

1:30 PM to 2:15 PM, Room 33

When brick-and-mortar stores and the e-commerce site still operate as two separate environments, inventory, data, and operations become more difficult to coordinate.

Axome will explain how Shopify POS can help bridge the gap between brick-and-mortar stores and online stores to build a unified retail experience. The goal: to better synchronize sales environments, simplify their management, and support the growth of an omnichannel business.

With Justine Girardon, Project Director at Axome, and Emmanuel Potier, Associate Director of Commerce at Axome.

AI and Changing Consumer Expectations: DHL Turns Complexity into International Growth

2:15 p.m. to 3:00 p.m., Room 33

Delivery expectations are evolving alongside changes in e-commerce behavior. For merchants looking to expand beyond their national borders, this shift adds another layer of complexity to an already challenging logistics landscape.

DHL will discuss the trends identified in its latest DHL eCommerce report and how its various areas of expertise support e-commerce businesses in their international growth.

Featuring Benjamin Jehl of DHL Supply Chain, Marc Boutet of DHL eCommerce, and Mathieu Delassus of DHL Express.

From France to the World: Scaling International Growth Through Marketplaces with ChannelEngine

3:00 p.m. to 3:45 p.m., Room 33

Marketplaces quickly open up access to new markets, but expanding into more countries and platforms also increases operational challenges.

ChannelEngine will draw on customer feedback to share strategies for international expansion via marketplaces: entering new markets, managing cross-border challenges, and building a model capable of scaling up.

A workshop to transform marketplace internationalization into a structured strategy rather than just an accumulation of new channels.

With Hugo Denoyelle.

Fast Isn’t Enough: What Really Keeps Your Customers Coming Back with Colis Privé

3:45 PM to 4:30 PM, Room 33

Fast delivery alone is no longer enough to guarantee a good experience. From choosing a delivery method to the last mile and post-delivery service, every interaction can either strengthen or undermine customer trust.

Colis Privé will explore how delivery can be used as a tool to build customer loyalty and encourage repeat purchases. The workshop will examine the new standards for the delivery experience and the touchpoints that can make a difference after an initial sale.

With Thibault Payrard and Stéphane Pistej.

How to Roll Out Your Fulfillment Quickly and Efficiently with Crosslog?

4:30 p.m. to 5:15 p.m., Room 33

Launching a fulfillment operation requires preparation long before the first order is shipped. The product catalog, order flow, carriers, returns, testing, and KPI tracking must all be structured from the very beginning.

Crosslog will outline the key steps in a fulfillment deployment, from project preparation to managing the first 30 days. The workshop will cover, in particular, the OMS, the specifications, mapping, returns management, pre-launch testing, and operational monitoring after launch.

With Gilles Valenti and Armand Julienne.

Eden Park x Klaviyo x EmailClub: Reinventing the CRM for a Historic Brand

2:15 PM to 3:00 PM, Room 69

Modernizing a historic brand isn’t about erasing its legacy to adopt the latest trendy tech stack. The real challenge is to evolve the digital ecosystem without losing what defines the brand’s identity.

Eden Park, Klaviyo, and EmailClub will discuss Eden Park’s digital transformation, including the decision to adopt Shopify and Klaviyo, the challenges encountered, and the benefits observed in terms of CRM, marketing, customer experience, and agility.

With Hombeline Fournier and Marie Guillaume.

Why do some e-commerce businesses pay 30% less for shipping than others with Wing?

3:00 PM to 3:45 PM, Room 69

Reducing shipping costs isn’t just about renegotiating rates every year.

Wing will present several strategies for more comprehensively managing shipping costs: pooling volumes, choosing the right carrier, controlling hidden costs, and streamlining pickups. Real-world case studies and best practices will illustrate the approaches discussed.

With Benoit Trion and Elisa Belloche.

How can marketplaces become your best tool for visibility in the AI sector with Etail?

3:45 p.m. to 4:30 p.m., Room 69

Search engines are no longer the only entry points to a product. Consumers also use ChatGPT, Perplexity, and other large language models (LLMs) to search, compare, and choose.

Etail will explore the role that marketplaces can play in visibility within generative AI. The workshop will advocate for a less short-sighted approach to performance, where a presence on multiple marketplaces and investments made today also contribute to building the brand’s future visibility.

With Moïse Denage.

Free your e-commerce search from Big Tech and finally take control of your costs with Motive and Empathy

4:30 PM to 5:15 PM, Room 69

AI is also transforming search directly on e-commerce sites. But one question remains central: who controls the answers presented to the customer, the data used, and the cost of the system?

Motive and Empathy will present several use cases related to AI-driven e-commerce search. The workshop will cover conversion, brand experience management, and cost control, with an approach aimed at maintaining greater control over technology and customer relationships.

With Alice Bancet and Helene Cros.

Build Your e-Scale 2026 Program

International business, pricing, CRM, marketplaces, fulfillment, shipping, post-purchase, or AI: e-Scale’s partner workshops are designed to address e-commerce challenges with concrete solutions and insights from industry experts.

With several sessions running simultaneously, the hardest part will probably be choosing which ones to attend! Identify the topics that align most closely with your priorities now and plan your schedule.

Register for e-Scale 2026 to attend the event and gain access to the workshops of your choice:

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