Quels étaient les principaux défis logistiques de Shine avant Shippingbo ?

Shine faisait face à des processus manuels limitants : erreurs de préparation dues à l'absence de scan, manque de structure dans l'entrepôt et des outils devenus trop étroits.

Comment le WMS a-t-il réduit les erreurs de préparation ?

Grâce au guidage par scan via PDA, le préparateur est alerté immédiatement en cas d'erreur. La méthode du rucher mobile sécurise l'expédition.

Qu'est-ce que la méthode Pick & Print mentionnée dans l'étude de cas ?

Une méthode de préparation ultra-rapide où le scan d'un produit déclenche automatiquement l'impression de l'étiquette de transport.

Quels sont les bénéfices concrets pour les équipes sur le terrain ?

L'équipe gagne en autonomie et en rapidité. La réduction de la charge mentale est significative grâce au guidage logiciel.

E-commerce growth: logistics and performance at Shine

Logistics case study: Shine

When an e-commerce brand accelerates, logistics quickly becomes a tipping point: either it supports growth, or it slows it down. This was the experience of Shine, a French brand of car care products created 5 years ago.

Initially, the business could still be managed using simple methods. But as volumes increased, this organization showed its limits: preparation errors, wasted time, unstructured picking and tools that were too small to absorb the load.

Today, Shine sells almost 600,000 bottles a year. At this level, e-commerce logistics can no longer be a mere operational issue. It becomes a direct lever for productivity, reliability and customer satisfaction.

“For me, the benefits are simplicity, speed and efficiency.”

Why Shine’s growth has put its logistics under strain

The increase in volumes has highlighted operational limitations that were bearable at the start, but which become blocking factors in an acceleration phase. At this stage, e-commerce logistics management needs to be more reliable, faster and more structured.

Manual processes still adapted to small volumes

In the beginning, Shine prepared its orders with a very simple organization. This approach may be appropriate when business is limited, but it quickly shows its limits as soon as the pace increases.

“Before Shippingbo, we used to take two preparation slips and put them in two boxes with a very small cart. We made a lot of mistakes because we had no verification.”

Without integrated controls, picking relied essentially on human attention. The result: more errors, more manipulations and more time lost in order picking.

Historical tools that have become limiting

Like many e-tailers, Shine initially relied on the modules already available in PrestaShop. As long as volume remained low, this configuration was sufficient.

But as the business grew, its limits quickly became apparent. As soon as the team exceeded a hundred orders, certain tasks became too onerous: document reconciliation, flow management, inventory tracking and simultaneous processing of several orders.

The issue was no longer just software. It became structural: flows, inventories and order management had to be centralized, made more reliable and automated.

A warehouse poorly structured to absorb the increase in load

The other difficulty concerned the organization of the warehouse. Products were not yet integrated into a clear logic of locations and picking paths.

As a result, pickers were wasting time, making unnecessary trips back and forth, and needed to know the products well in order to move quickly. In an e-commerce order-picking environment, this slows down the ramp-up, penalizes picking and complicates transmission to the teams.

Shippingbo’s solutions for structuring execution

To support its growth, Shine needed a more structuring tool, but also working methods better adapted to its volumes and field organization. The aim was to industrialize e-commerce logistics without complicating execution.

Industrialize order picking

Shippingbo initially enabled Shine to move from traditional picking to more industrialized picking. The team can now process several orders in parallel, with scan guidance typical of an e-commerce WMS designed to increase throughput.

“Now, with Shippingbo, it’s much simpler. We start with 10 cases, flash the product, it tells us exactly which case to put it in, and it’s much faster.”

This logic reduces hesitation, secures steps and immediately improves the rate of production. order picking.

Organizing picking locations and routes

Shippingbo also helped Shine to better structure its warehouse. Products are stored where they belong, and teams now follow a more logical picking path.

This makes a big difference. Better organization of e-commerce warehouses reduces unnecessary travel, facilitates picking and makes operations clearer for teams. Performance no longer depends solely on the memory of pickers.

Adapt the preparation method to the type of order

Another key benefit is that Shine can adapt its preparation method to suit the type of order. For some simple orders, the Pick & Print logic saves time. For others, the mobile beehive enables several orders to be prepared at the same time via the PDA.

This flexibility is important. Not all orders are the same, and efficient logistics means using the right method at the right time, without complicating execution. This is a key factor in optimizing logistics productivity.

What benefits does Shine derive from Shippingbo on a daily basis?

The changes implemented have had a very tangible impact on day-to-day execution, service quality and Shine’s ability to sustain its growth.

Fewer errors and greater fluidity

The first benefit is reliability. With the new preparation methods, orders are better tracked, forgetting is reduced and multi-packaging becomes easier to manage.

For Shine, this means fewer returns due to preparation errors, fewer reshipments and a more controlled customer experience. E-commerce logistics is no longer a constant point of friction.

A faster, more autonomous team

The second benefit is speed. Thanks to guidance, location logic and volume-adapted methods, pickers save time at every picking session.

This gain also improves the day-to-day life of our teams. A clearer tool and better-structured steps mean more autonomy and less mental workload. In a growth phase, this is essential.

Logistics to support growth

The most strategic point remains Shine’s ability to professionalize. Shippingbo has not only enabled us to prepare orders faster. The solution has helped the brand establish a more robust framework for absorbing increased flows.

When volumes increase, the challenge is not simply to process more orders. We need to be able to do so without disrupting the warehouse, without multiplying errors, and without relying on overly manual processes.

What if your logistics became an engine for growth?

The Shine case illustrates a frequent reality among growing e-tailers: initial tools and manual processes end up holding back business as volumes increase. The signals are often the same: preparation errors, lack of visibility, unstructured flows, warehousing that’s difficult to manage, and a growing workload for teams.

In this context, professionalizing logistics isn’t just about going faster. It’s about making business more reliable, clearer and more scalable, thanks to better e-commerce logistics management.

Shippingbo helps e-tailers centralize their flows, organize their warehouses, industrialize e-commerce order preparation and reduce errors thanks to a SaaS suite that combines OMS, WMS and TMS. For a brand like Shine, this means transforming logistics into a performance lever, rather than a brake on growth.

Structure today to accelerate tomorrow

Shine’s testimonial shows that well-structured logistics directly support e-commerce performance. When flows are better organized, teams become more efficient, orders are dispatched faster and e-commerce growth becomes easier to absorb.

With its order-picking, picking guidance and flow-structuring functions, Shippingbo helps e-commerce brands professionalize their logistics execution without burdening their organization. The result is greater speed, reliability and peace of mind on a daily basis.

Are you preparing more and more orders and your tools are starting to show their limits? Ask for a Shippingbo demo:

FAQ

What were Shine’s main logistical challenges before Shippingbo?

Shine was faced with limiting manual processes: preparation errors due to lack of scanning, lack of structure in the warehouse (no picking path) and tools (PrestaShop) that could no longer absorb a volume increase beyond 100 orders per day.

How has the WMS reduced preparation errors?

Thanks to scan guidance via PDA, the picker is immediately alerted in the event of an error. The mobile beehive method enables the product to be flashed, so that the operator knows exactly which crate to place it in, thus ensuring safe shipping.

What is the Pick & Print method mentioned in the case study?

This is an ultra-fast picking method for simple orders: the picker scans the product, which automatically triggers the printing of the transport label, eliminating unnecessary administrative steps.

What are the concrete benefits for teams in the field?

The team gains in autonomy and speed thanks to an intuitive interface. The reduction in mental workload is significant: pickers no longer need to memorize the location of products, they are guided from A to Z by the software.