Marketplace France: 70 platforms for selling in 2025

The years 2020 and 2021 mark a turning point in the history of marketplaces, and for good reason! They have achieved a compound annual growth rate (CAGR) of 49.7% over the past two years, compared with 22.2% for traditional e-commerce over the same period – twice as fast.

Impressive figures, but not surprising in view of the health crisis which marked the year 2020 in many respects, and which certainly contributed to the democratization of marketplaces. Shippingbo has anticipated this trend, offering its customers a wide range of over 100 connectors to French and international marketplaces .

Another consequence of this trend is that, driven by demand, marketplaces are growing by the hundreds. So which marketplaces should you be selling on in 2024? Find out in this article!

Discover the 18 French generalist marketplaces on which to sell:

Horizontal marketplaces, also known as generalist marketplaces, cover a wide range of sectors and offer a wide selection of products.

Today, Amazon offers a wide range of services, from logistics services to a video-on-demand platform, and is best known for its marketplace, with its numerous offerings, often competitive prices and excellent quality of service. With over 30 million visitors every month, Amazon is the undisputed market leader in France.

Another e-commerce giant, the French marketplace offers a wide variety of products, some of their own brand. It is renowned for its warranty policies. Discover here the complete guide to success on Cdiscount.

Formerly known as Priceminister, Rakuten proposes to study how to sell more and more on marketplace France. It stands out for its highly competitive prices, thanks to partnerships with other brands and websites.

This e-commerce platform is famous for its extremely low prices. You’ll find absolutely everything you need to sell on the marketplace.

Etsy helps you understand how to sell on marketplaces, because it’s dedicated to designers, artists and collectors who want to sell their handmade creations, vintage items (at least 20 years old) and creative supplies. All kinds of items can be found on this marketplace.

A marketplace with a singular concept: that of buying for others (making gifts, as its name suggests). It features all types of customizable objects, making it a generalist marketplace, despite its highly specialized nature.

The French marketplace initially specialized in electronics and IT products has diversified and now offers home, garden, DIY and fashion items.

Groupon positions itself as a marketplace dedicated to local commerce, and defines itself, according to Paul Choppin de Janvry, Groupon France Business Development Director, “as a gas pedal of the digital strategy of local commerce”.

A generalist market place, increasingly used in France, where you can find all kinds of products.

Leader in e-commerce in the Netherlands and Belgium. The site offers 15 million products in a wide range of categories: toys, leisure, decoration, garden, pet supplies…

Sell on a general Romanian marketplace whose sellers offer telephones, home decoration, cosmetics, household appliances, video games, books…

Bought out by Vente Privée, this Spanish company offers a range of products for sale: shoes, clothing and accessories, cosmetics and small appliances…

Formerly Real.de, Kaufland is a German generalist marketplace offering electronic products, clothing, home decoration…

Brandsplace is Veepee’s marketplace, with products for sale including home furnishings, cosmetics and consumer goods.

Sell through a marketplace that will enhance the customer experience already offered by private sales. The aim is to offer customers a wider choice of top brand products.

The “Intermarche-shopping” Marketplace is a French marketplace launched by the Les Mousquetaires group in response to future developments in the retail world. The marketplace offers all non-food categories for sale. Its strength? An extensive network of 3,500 physical points of sale, including a pick-up service.

French non-food Marketplace complements and enriches E.Leclerc’s non-food offering: high tech, home, ready-to-wear, small appliances, games and toys, footwear, luggage, childcare, stationery, used and reconditioned video games, etc.

To offer its customers a wider choice of products, Nature & Découvertes has launched its marketplace with the help of start-up Mirak. The brand’s existing universes are being expanded, including gardening, astronomy and children’s products, while others are being created: bedding, outdoor sports, bicycles…

Discover 3 france Sports and Leisure marketplaces to sell on in France:

French marketplace specializing in cycling and running, with all the sporting goods you need for these activities.

A well-known sports retailer, they have their own marketplace that third-party sellers can use.

The Sprinter Marketplace belongs to the ISRG group, the largest multi-brand sports retailer on the Iberian Peninsula, which owns Sprinter as well as JD Sports, Sports Zone and Size. Sprinter offers a wide range of sports products, including footwear, textiles, equipment and accessories.

ICT and electronics marketplaces to sell on in France

A marketplace specializing in refurbished products. It understands how to sell, which is why it features a wide range of phones and computers from previous generations.

To sell on a marketplace already present in France, Conrad electronics has been specializing in electronics for professionals for several years.

France’s most famous retail chain, Fnac, has transformed its website into a marketplace, where it is now possible to buy products from third-party sellers, while benefiting from certain Fnac guarantees and services.

One of France’s leading high-tech and hardware companies, they are renowned for the quality of their customer service.

Marketplace specializing in online sales of Apple products, such as iPhone and Mac accessories.

Founded in Italy, ePrice is a leader in the online distribution of high-tech products.

Sell on an Austrian marketplace dedicated to refurbished products.

A leader in telephony and telecoms in Spain, this marketplace boasts a catalog of more than 500 new product categories that have been added to its original catalog, including items on computers, image and sound, home automation, photography, small household appliances and consoles.

Discover France’s specialized office marketplaces to sell in 2024

Available since last year, the La Poste Marketplace was created to offer private and business customers a wide choice of products to complement the La Poste Côté Pro offerings: envelopes, shipping packaging, labels, moving boxes and office supplies.

European leader in retail and professional equipment and store fittings.

Discover 5 food marketplaces to sell on in France

Auchan selects all sellers who can sell on a marketplace.

A French group, their marketplace is dedicated to listing independent retailers who sell food and/or non-food products to consumer customers.

Describing itself as the “first omnichannel BtoB Marketplace”, Metro offers food products and services.

The Breton Leclerc group has announced the opening of a new e-commerce site in 2020. Leclerc Drive has been created to bring together all the subsidiary’s current food and non-food e-commerce sites.

To position itself in new product categories, Intermarché has launched its own marketplace. This supermarket brand is looking to become a growth lever in order to position itself as a leading player in non-food retailing. Moreover, by gaining market share in the digital arena, they will be able to bring additional traffic directly to their points of sale.

Discover 5 French marketplaces specializing in household appliances

French company with diverse catalogs including household appliances, computers, telephony and health and beauty tools.

Darty is a household appliance retailer known for its quality of service and warranty policy. Their marketplace takes up these principles to offer products from third-party sellers, again in the field of household appliances.

This marketplace is one of Portugal’s market leaders in electronics and household appliances.

Discover the list of fashion and textile marketplaces to sell on in France

Marketplace offering a collection of women’s and men’s clothing, as well as shoes.

The famous chain of stores and shopping centers offers a high-end marketplace powered by Mirakl.

Famous and long-established French mail-order company specializing in ready-to-wear and home and garden decoration.

Spartoo is an online retailer specializing in shoes and ready-to-wear. Their marketplace has been growing rapidly since 2015 and is becoming a key player in the French e-commerce landscape.

Marketplace specializing in men’s ready-to-wear.

The Zalond marketplace specializes in online fashion. Originating in Germany, it enables consumers to find a wide range of products: shoes, clothing, accessories, sporting goods and beauty.

The Asos Marketplace was born in 2009 to strategically focus on vintage clothing, new brands and emerging designers with the aim of providing a platform to support new talent.

It was in 2005 that Sarenza launched its marketplace: a brand was a forerunner with a daring gamble: to sell shoes on the Internet, without trying them on. The audacity paid off, and the tone made the difference: “not serious”, close to its customers, dynamic, motivated by the desire to defend real expertise around a wide range of models, from the most popular to the most creative.

Discover 13 home, decoration and DIY marketplaces in France

Le Bazar de l’Hôtel de Ville is a multi-specialist department store belonging to the Galeries Lafayette group. It offers partner retailers the opportunity to sell their products on a marketplace.

One of the best markets for interior and exterior decoration and furniture, in a rustic wooden style for a mountain atmosphere.

French retailer specializing in the sale of home furnishings, appliances and decoration. In addition to its website, But offers a marketplace where partner sellers can display their products.

Famous for its distance-selling model with the iconic Camif catalog, Camif is now an e-commerce site specializing in home furnishings.

A retailer specializing in the sale of furniture ranging from bedding to kitchens and interior design objects. They put on their own site offers from third-party sellers chosen by them.

Delamaison is an online retailer of home and garden furniture and decoration, focusing on modernity and design. Delamaison relies heavily on its marketplace, which is expanding rapidly.

Leroy Merlin is probably one of France’s best-known DIY, interior and exterior home improvement and decoration retailers, and has created its own marketplace dedicated to these fields.

Specializing in DIY and gardening, this marketplace brings together professionals and private individuals for BtoC and CtoC activities.

One of the best marketplaces, with a network of hand-picked partner sellers to expand its range of interior design products.

This home and garden marketplace has been in business for over 10 years. It makes its platform available to sellers so that they can trade in their own geographical area.

A marketplace ambassador for DIY (do it yourself), you’ll find everything you need to carry out all kinds of manual activities and creative hobbies.

Marketplace specializing in gardening, pet supplies and home decoration.

Discover France’sjewelry marketplaces:

France’s leading jewelry chain, Cleor has launched its marketplace with Mirakl to expand its offering and strengthen its presence in the online marketplace.

One of the best marketplaces specializing in online sales of jewelry and watches. Its ambition: to become a talent scout and to bring new designers to the fore.

A French marketplace dedicated to nursery products:

The Bébé marketplace sells disposable diapers, cloth diapers, baby slings, organic baby food, toys, home, beauty and garden products. It boasts almost 9,000 references and over 150 European suppliers. Products are exported to France and several neighboring countries.

A French marketplace in the health/wellness sector:

Specializing in the sale of beauty and cosmetic products, Feel Unique is a well-known French marketplace in the world of beauty. You’ll find some very interesting brands that have never been seen before in France. Brands can sell their products directly through the marketplace, via the platform.

3 other marketplaces in france :

Shopping Actions is a platform owned by Google. In concrete terms, it enables products to be purchased directly from the search engine. This new marketplace is officially launched in France, the only market in the world outside the United States where this experience is activated.

Mirakl and Direction Générale des Entreprises (DGE) launch the best marketplace: stopcovid19.fr to facilitate the distribution of essential products to healthcare establishments, starting with hydroalcoholic gel.

The Toyota Material Handling (TMHU) marketplace offers a complete range of material handling solutions, including forklifts, automated guided vehicles, fleet management services, aerial work platforms and American-made tractors.

You know all about French marketplaces

In view of the growing popularity of marketplaces, selling on these platforms is now almost a luxury no e-merchant can afford to do without.

The use of Order Management System software is crucial for companies selling on marketplaces in France. This system enables centralized management of orders, inventories and shipments, optimizing operational efficiency. By integrating various sales channels, it provides a unified view that facilitates inventory and order management, reduces errors, and enhances the customer experience. As such, it is a key element in boosting competitiveness and customer satisfaction in highly competitive online markets.

At Shippingbo, we advise you to diversify your sales channels as much as possible (Marketplaces, CMS, private sales…) to increase the visibility of your offers and respond to new consumer habits. This is what we call omnichannel sales.

With a view to making omnichannel sales easy and accessible to everyone, we decided to develop as many connectors as possible with existing sales sources on the market. So our users can decide, at any time and above all free of charge, to develop on the channels of their choice!

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