Faced with the rapid evolution of retail, Du Bruit dans la Cuisine has transformed its organization to offer a fluid, consistent customer experience, based on a unified commerce strategy. In this webinar, Du Bruit dans la Cuisine reveals the key stages in its digital transition, the challenges it faced and the concrete benefits of mastering omnichannel management.

Unified commerce means managing all sales channels as a single entity: stores, e-commerce, marketplaces. The aim is to offer a seamless experience, by centralizing inventories, orders and customer relations, whatever the channel.

But this approach is also a corporate posture, where all employees – from head office to stores – share the same customer-centric vision. In this webinar, Du Bruit dans la Cuisine and Shippingbo reveal how this strategy has been put into practice within their organizations.

The digital turn

When Du Bruit dans la Cuisine decided to turn to unified commerce, the digital gap was glaring: in-store, only first and last names were collected, making any CRM strategy or targeted communication impossible. This observation triggered a profound transformation. The brand, historically strong in physical commerce, built a digital foundation by gradually integrating agile solutions such as Shopify, Brevo, Newton and Shippingbo, with a view to simplicity and efficiency.

There was no question of long or costly projects: speed of execution was the priority. One of the greatest challenges was to acculturate the teams. Renamed the “support department”, the head office positioned itself to support the stores, to give meaning to the tools and accompany their implementation in the field, notably ship-from-store. This change also implied a shift in in-store missions: advisors, who were product experts, had to learn how to manage order preparation.

To avoid tool overload, the company opted for centralized, easy-to-deploy solutions. Last but not least, the relationship with our partners proved essential. With Shippingbo, our collaborative approach and ability to listen to their needs enabled us to make rapid progress, adapting our solutions to the realities on the ground.

Managing unified commerce on a daily basis

With Shippingbo, Du Bruit dans la Cuisine was able to structure its omnichannel model in concrete terms. The first lever was real-time stock synchronization, creating a unified inventory that could be used across all channels. This has enabled us to activate strategies such as ship-from-store and dropshipping, while guaranteeing the reliability of information.

Intelligent orderorchestration is another plus: depending on product availability, customer location or delivery times, orders are automatically directed to the right shipping point – store, supplier or warehouse.

Ship-from-store has become a strategic pillar. It boosts product rotation, reduces the load on warehouses, and above all enables orders to be processed at weekends during peak periods such as Christmas, guaranteeing express deliveries.

As for dropshippingexpands assortment without physical constraints. Quick and easy to deploy, it adapts to all types of supplier, even the least digitalized, and supports in-store sales via solutions such as tablet ordering.

Finally, the seamless connection between Shippingbo, Shopify, Gorgeas or Bac means that teams can control everything from a single interface. Less time spent on the tools, more on the business.

Internal organization

At Du Bruit dans la Cuisine, the organization is based on a simple but powerful principle:support in the field. Here, we don’t speak of a head office, but of a “support department”, a term that reflects the desire to support store teams as closely as possible to their realities.

On a daily basis, this proximity translates into a strong presence in the field: the offices are just a minute’s walk from the stores, and products are handled, tested and displayed. This constant link with the realities of retailing means that digitalization is rooted in concrete reality, where tools are designed to serve the teams, not the other way round.

Employee buy-in is achieved through ongoing education and the use of meaningful tools. Every week, a meeting brings together all the stores to present the projects, explain the new features, and highlight the concrete benefits in terms of sales, customer experience and quality of life at work. As a result, sales staff become the first ambassadors for solutions like Shippingbo. Direct benefits include

  • Improved logistics efficiency, with optimized order preparation.
  • Autonomous, committed store teams, true relays of the omnichannel strategy.
  • Enhanced customer experience, both online and at the point of sale.
  • A coherent digital ecosystem, built around partners such as Shippingbo, Shopify and Brevo.
  • An active community, nurtured by engaging content on social networks.

This human and connected approach has enabled the brand to evolve from a physical retailer to a complete omnichannel player, where every tool is a lever for more fluid, closer and more efficient commerce.

Future prospects & news

Du Bruit dans la Cuisine and Shippingbo have no intention of stopping there. Several major developments are underway to further strengthen their unified commerce model. On the Shippingbo side, a new version ofOMS is under development. It will incorporate advanced intelligent routing functionalities to optimize the routing of orders between stores, suppliers and, ultimately, the central warehouse. The aim: even more agile and efficient flow distribution.

At the same time, a smart procurement module will soon be launched. This will automate and optimize store restocking from the central warehouse, guaranteeing better product availability and frictionless logistics coordination. At Du Bruit dans la Cuisine, these innovations go hand in hand with a project involving artificial intelligence. An AI sales support module is currently being deployed to enhance the product knowledge of both in-store sales staff and on-site customers.

In addition, a second project aims to improve stock forecasting, so as to have the right product, in the right place, at the right time. These innovations have a single objective: to make unified commerce even more efficient, responsive and focused on customer and employee expectations.

Anticipate for better performance: move to unified commerce

For both Du Bruit dans la Cuisine and Shippingbo, unified commerce is no longer an option, but a strategic necessity. Their message is clear: it’s better to anticipate transformation than to be forced into it by an increasingly demanding market. By relying on simple, agile solutions tailored to the realities on the ground, retailers can gain in efficiency, responsiveness and customer satisfaction.

Surrounding yourself with the right partners, relying on committed teams and choosing accessible tools: these are the key levers for a successful transition to an omnichannel model.

Would you like to find out how to implement a successful omnichannel strategy, step by step? Watch the full webinar now with Du Bruit dans la Cuisine and Shippingbo :






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