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The Shippingbo story

Technology born from real-world e-commerce

Our belief: a customer promise is only worth something if your operations can keep it.

Shippingbo's five partners together at the Toulouse office
+15kactive users
100Mlabels generated since 2016
+400connectors
+100employees

1 home city: Toulouse

Made in France

Our approach

Starting from operational problems to build the technology

Born from an operational problem an online merchant faced in his own warehouse, Shippingbo has grown into a platform that brings together order management (OMS), warehouse operations (WMS) and shipping (TMS). Since our launch in 2016, we have kept evolving close to the field to support ever more complex logistics operations.

Marc Hericher, founder and CEO of Shippingbo
Marc HericherAn online merchant looking for a solution

Key milestones

From Marc’s warehouse to a European logistics suite

01 / 12

2010
2010: It all started in Marc's warehouse

Mark & Cothe warehouse becomes a lab

2010

It all started in Marc’s warehouse

Marc Hericher created Facilecomm to meet the needs of Mark & Co, his online business selling jewelry displays. Frustrated by the limits of the software available at the time, he built a first solution shaped directly by the realities of his business.

The warehouse became his lab, where the tool was tested in real conditions. An approach took shape that would guide everything that followed: start from operational problems to build the technology.

2012
2012: Building the team

Éric Royer & Romain ParentCMO and CSO

2012

Building the team

Éric Royer, CMO, and Romain Parent, CSO, joined the project and helped Facilecomm evolve. The team came together to grow this first solution, born from an online merchant’s needs.

2013
2013: A first beta for omnichannel commerce

Facilecomm ERP betadesigned for omnichannel

2013

A first beta for omnichannel commerce

The Facilecomm ERP beta was released. Designed as a flow manager, it aimed to make daily life easier for merchants selling across multiple channels.

2015
2015: The big technology pivot

Universales Meta-APISaaS, API-first

2015

The big technology pivot

With the arrival of Guillaume Leseur, CTO, the team made a defining choice. Rather than keep adding features to an architecture that had become too limited, it decided to rethink the foundations.

The development of the Universales meta-API came with this turning point. The team chose an open, API-first SaaS architecture, designed to integrate easily with other tools on the market. The goal was no longer just to improve the first tool, but to lay the foundations of an open platform.

2016
2016: Shippingbo is officially born

Late 2016Shippingbo’s public launch

2016

Shippingbo is officially born

In late 2016, Shippingbo launched publicly, built on Universales technology. Order centralization and inventory management were its first building blocks, connected to the tools merchants already used.

Shipping label printing was soon added to the platform. Shippingbo thus brought order management closer to fulfillment, all the way to shipping.

2018
2018: A more precise warehouse

Location by locationadvanced WMS

2018

A more precise warehouse

Shippingbo expanded its platform with advanced warehouse management features. Goods could now be tracked location by location, giving a more precise view of where they are.

This step deepened inventory management and embedded the solution further in day-to-day warehouse operations.

2019
2019: Omnilogistics takes shape

Multi-warehouseand a fifth partner, Florian Laillet

2019

Omnilogistics takes shape

Multi-warehouse management marked a new milestone: Shippingbo made it possible to orchestrate picking and shipping from several storage locations. This brought the platform’s omnilogistics approach to life.

That same year, Florian Laillet, COO, joined the company as its fifth partner. His expertise strengthened Shippingbo’s WMS capabilities to support increasingly complex warehouse operations.

2020‑2021
2020-2021: Scaling up for real

An unprecedented health crisis1,000 active customers reached

2020‑2021

Scaling up for real

The pandemic created a real “Christmas in April”: online merchants saw peaks of more than 40% extra orders compared with the previous year. Shippingbo helped merchants and logistics providers absorb these exceptional volumes.

This stress test proved the platform’s reliability and sped up its adoption. In 2021, Shippingbo passed the 1,000 active customer mark. That same year, faced with a surge of requests from logistics providers, the company built its first offer dedicated to 3PLs.

2022
2022: Industrializing to scale

IRDI Capital InvestissementSeries A

2022

Industrializing to scale

Shippingbo opened its capital in a Series A round led with IRDI Capital Investissement and GSO Innovation. This milestone helped grow the teams, with 40 new hires in just a few months, and adapt the technology to the needs of larger players.

The challenge was to support the company’s growth while building its ability to handle more complex logistics operations.

2024
2024: e-Scale is born

e-Scalecustomers, partners and e-commerce leaders

2024

e-Scale is born

Shippingbo launched e-Scale, an event that brings together its customer community, its partners and e-commerce decision-makers.

Beyond technology, the event makes room for conversations between professionals: sharing experience, comparing operational challenges and building tomorrow’s logistics together.

2025
2025: Setting course for Europe

Main Capital PartnersSeries B

2025

Setting course for Europe

Main Capital Partners invested in Shippingbo to accelerate its European expansion. This new chapter came with a buy-and-build strategy, combining the company’s organic growth with targeted acquisitions of complementary solutions.

The goal is twofold: expand Shippingbo’s offering and strengthen its presence across the continent, to build a logistics suite on a European scale.

2026
2026: 10 years by your side and a first acquisition

Babackjoins the Shippingbo group

2026

10 years by your side and a first acquisition

Ten years after its launch, Shippingbo reached a new milestone. In September 2026, the company made its first acquisition: Baback, a specialist in returns management and second-life products.

The deal puts the strategy launched with Main Capital Partners into action and strengthens the group’s returns and post-purchase offering. This anniversary celebrates both how far we have come and the start of a new European chapter.

The partners

Five complementary partners

Each one joined the adventure at a key moment and took the platform to the next level.

Marc Hericher, CEO of Shippingbo

Since 2010

Marc Hericher

CEO

Éric Royer, CMO of Shippingbo

Since 2012

Éric Royer

CMO

Romain Parent, CSO of Shippingbo

Since 2012

Romain Parent

CSO

Guillaume Leseur, CTO of Shippingbo

Since 2015

Guillaume Leseur

CTO

Florian Laillet, COO of Shippingbo

Since 2019

Florian Laillet

COO

Our purpose

Making logistics a growth engine

We free businesses from logistics complexity so they can focus on what really matters: growing and innovating. In a world of borderless commerce, we refuse to let slow, costly and inefficient processes hold them back.

Logistics should fuel your ambition, not limit it.

Unify, automate and optimize

We connect, sync and speed up every step of order processing to simplify logistics operations.

Remove complexity

We make logistics management smooth, centralized and accessible, with a solution that evolves at the pace of our customers’ business.

Accelerate our customers’ ambitions

We help online merchants spend more time growing their business and less time managing their shipments.

Our mission

Turn every order into a growth opportunity.

On video

Shippingbo, from the inside

Our ambition

Rooted in Toulouse, with European ambitions

Our ambition is to help businesses leverage their inventory, warehouses, stores and partners to trigger the best fulfillment scenario for every order.

Rooted in Toulouse, we keep building a logistics suite on a European scale, with the same standard: start from real operations to develop technology that makes a difference.

  • Inventory
  • Warehouses
  • Stores
  • Partners

Logistics that match your ambitions

Let’s talk about your challenges and projects. Our team will show you how Shippingbo can simplify your operations and support your company’s growth.

No commitment.