Shopify is a comprehensive platform for creating and managing an e-commerce store. But customer satisfaction isn’t just determined by the shopping experience on your Shopify site: on the contrary. It’s the buying experience combined with the post-purchase experience (preparation time, delivery…) that influences customer satisfaction. Choosing the right solution to optimize your logistics is therefore crucial. So, which Shopify logistics solution should you choose for an optimal experience from pre-sales to order receipt?
64% of consumers say that delivery is the most important criterion when making an e-commerce purchase. Choosing an optimized logistics solution should therefore be a priority for e-tailers. It will have a considerable impact on customer satisfaction and future sales.
Shopify hosts e-commerce companies and supports them in the development of their business, through a wide range of functions. But the choice of a logistics solution to complement the e-commerce side of the business is up to the merchant.
There are several solutions for managing your Shopify logistics. So how do you choose the one that will guarantee you the best efficiency and help you offer an impeccable quality of service to the end consumer?
In this article, we explain why choosing the right partner for your Shopify logistics is a key success factor for your online business. And we detail the benefits of Shopify / Shippingbo integration.
Why optimize your Shopify logistics?
The impact of optimized logistics on sales volume is significant for several reasons.
First and foremost, delivery quality is an integral part of the customer experience. Fast, reliable delivery reduces friction points in the purchasing process. Optimized logistics help improve customer satisfaction.
Satisfied customers are more likely to order from you again. They’re also more likely to recommend you to friends and family. In other words, optimizing your logistics has a positive impact on loyalty and acquisition, and therefore on your future sales.
Package tracking is another element of the customer experience. Customers want to be able to track the progress of their parcels. Optimized logistics, coordinated with all stakeholders, facilitate this tracking. By providing your customers with up-to-date tracking information, you reinforce their trust in your company and improve their shopping experience.
Finally, optimizing your Shopify logistics also means simplifying your preparation and shipping processes. Using a high-performance logistics solution will make your job easier, saving you time and improving efficiency.
Less risk of error. Faster delivery times. And you’ll have more time to focus on your core business: optimizing your website, implementing marketing initiatives, providing customer service, analyzing your Shopify dashboarddata…
Shopify’s integrated logistics solutions and their limitations
Shopify centralizes on a single SaaS platform many of the features you need to run your e-commerce business: online store, payment services, data tracking, marketing features, …
Via the Shopify app store, you can connect to logistics partners (Shopify Logistics partners). This is also known as Shopify Logistics Integration.
However, by adding modules in this way, the CMS is diverted from its initial function as a sales channel.
Shopify’s raison d’être is to offer e-tailers a content management system for creating, managing and modifying an online product catalog. At Shippingbo, we are convinced that a CMS is not intended to become a logistics tool that centralizes orders from other sales channels, stocks and shipments.
The integration of add-on modules raises questions in terms of :
- reliability/fluidity, as it is likely to generate bugs and slowdowns.
- data security: CMSs enable data to be retrieved from other sales channels, leading to a risk of non-compliance with RGPD obligations.
What’s more, service providers don’t always take charge of all logistics operations, forcing you to multiply the number of modules… and the associated risks.
For all these reasons, we recommend that merchants build their software architecture using a “best of breed” approach, i.e. using specialized solutions in each field rather than using a single tool (in this case, the CMS) to bring everything together.
CMS are ultra-powerful tools in their own right: let’s use them for what they are, and make the most of their full power!
Shippingbo, the centralized logistics solution for e-commerce
In fact, you can develop your own integration with the Shopify API to link Shopify to your logistics system, in keeping with this Best Of Breed logic.
This option enables structured order data to be automatically transmitted from Shopify to an external logistics system such as Shippingbo.
Shippingbo is a complete logistics solution that helps e-tailers optimize order processing.
It comprises 3 complementary SaaS modules.
Order Management System (OMS), the order management solution
No more juggling multiple interfaces. With OMS Shippingbo, your omnichannel orders are centralized in real time. So you get a complete view of all your orders!
Always in real time, the solution synchronizes your available warehouse stocks across all your sales channels. So, if a sale is made on one sales source, the available stock status is immediately updated on all the others. By synchronizing stock levels in this way, the risk of out-of-stock sales is eliminated!
Warehouse Management System (WMS), the warehouse management solution
The WMS solution automates warehouse management and order preparation to optimize dispatch times.
It provides real-time visibility of available stocks, product inventories, locations and replenishments.
Several preparation modes are available, adapted to each type of order: BtoB preparation, pick and print, pick to light, event orders…
You gain in responsiveness and efficiency by preparing more orders in less time and without errors.
Transport Management System (TMS), the transport management solution
Shippingbo’s TMS solution offers a native connection with over 40 carriers. It helps you to anticipate your growth, to be less dependent on market fluctuations and to gain agility in your transport strategy.
It saves you a lot of time printing your shipping labels and other transport documents, since you can print them all from a single interface! Plus: all formats are harmonized, and labels are filled in directly with the correct order information (in other words, your teams no longer have to fill in parcel labels by hand!). This means fewer errors, and greater efficiency.
Automatic carrier allocation, another key feature of Shippingbo’s TMS, enables you to :
- Keep the promise of delivery made to the consumer
- Automate your shipments and always match the right carrier to the right order
- Relieve preparers of a strategic decision
- Control transport costs (match the right transport cost to the right
- good parcel)
- Prioritize preparation sessions according to the cut-off date
- carrier
It also facilitates post-shipment tracking, parcel tracking for consumers and returns management.
Shopify x Shippingbo: the ideal suite for an exceptional post-purchase experience
In e-commerce, the customer experience is a powerful lever for acquisition, loyalty and recommendation.
Product differentiation is not always possible. The race to the bottom is very risky. So, in the end, the post-purchase experience is often your main differentiation lever, the one by which you will generate customer preference.
Consumers are demanding frictionless experiences throughout their buying journey, from pre-sales to post-purchase. Shopify offers many features to optimize pre-sales and e-commerce sales. But logistics optimization remains largely in the hands of dedicated partners like Shippingbo.
When it comes to post-ordering, consumers expect speed, quality and transparency. The integration between Shopify and Shippingbo’s logistics modules offers greater efficiency and agility at every stage of the supply chain, from order validation to receipt by the end customer.
By choosing Shippingbo as the logistics solution for your Spotify sales, you’ll gain in fluidity for all post-order phases.
Thanks to OMS, your Shopify orders are transmitted almost instantaneously to the warehouse where they are prepared for delivery.
The WMS streamlines order picking. You can prepare more orders in less time.
Last but not least, the TMS speeds up all tasks linked to transport management. It facilitates carrier allocation, automates label filling and eliminates the need for a separate back office for each carrier.
All these time-savings and efficiencies combine to reduce delivery times and the risk of errors, so you can offer your customers the best possible post-purchase experience.
Are you looking for the ideal partner for your Shopify e-commerce logistics? Why not talk to one of our experts?
