Discover why 2025 is the ideal year to launch or expand your presence on marketplaces. From accessing a huge audience to diversifying your revenue streams, we reveal five key reasons why these powerful platforms can catalyze your growth.
Marketplaces, since their rise in the 90s and especially after the COVID-19 pandemic, have become an essential sales channel in the world of e-commerce. In 2024, these platforms represent a strategic opportunity to extend your commercial reach. Here are five reasons to launch or expand your presence on marketplaces.
1. Take advantage of the marketplace audience
Marketplaces attract a huge audience, with millions of buyers making their purchases there every day. By positioning yourself on marketplaces, you gain access to a much larger base of potential customers than you could reach on your own. What’s more, you capture the attention of consumers who prefer the convenience of buying all their products in one place.
2. Increase your sales and stand up to the competition
Figures show significant growth in sales on marketplaces, often outstripping traditional e-commerce sites. According to Edge by Ascential’s Futur of Marketplace Report 2022, purchases on marketplaces will continue to rise, reaching 59% of global sales over the next five years.
In addition to increasing your sales, being present on these platforms allows you to remain competitive, since your competitors are probably already there. It also represents an excellent opportunity to gain visibility and attract customers who might not otherwise have discovered your offers.
3. Diversify your distribution channels and revenue streams
By selling on multiple marketplaces, you diversify your revenue streams and reduce the risks associated with dependence on a single sales channel. This can be particularly useful in times of market fluctuation or crisis, offering you stability and continuity of sales through access to different markets and consumers.
4. Limit and anticipate your development costs
Marketplaces reduce the barriers to entry into new markets. They take care of marketing, hosting and SEO, reducing your development costs. You generally pay a commission on sales, enabling you to forecast and manage your costs effectively, transforming fixed costs into variables proportional to your success.
5. Access a playground for testing your products and offers
Marketplaces offer a unique opportunity to test new offers, launch products and experiment without the risks associated with setting up new infrastructures or sales channels. This means you can assess the reception of your products by new market segments with minimal initial investment.
Ready to master marketplaces in 2024?
Selling on marketplaces in 2024 isn’t just about recognizing their potential to increase your visibility and sales. The real strategy lies in the approach with which you engage these powerful platforms. Yes, marketplaces can transform your business, but navigating them unprepared can also present unexpected challenges.
To equip you to face these challenges, our white paper details not only the benefits, but also the crucial points to watch out for. This guide is a must-have for any business looking to adopt a savvy, proactive approach to marketplaces. By downloading it, you’ll discover the key strategies and precautions needed to fully exploit these platforms and avoid common pitfalls.
To deepen your knowledge, also explore our resources on French marketplaces and the role ofOMS e-commerce in order and inventory management. This information will enable you to develop a robust and effective strategy to excel on marketplaces.
Don’t miss this opportunity to perfect your online sales strategy. Download our white paper now to make 2024 the year you master marketplaces:
