“We started out doing around 17,000 parcels in the first year, today we’re doing almost 50,000.”
Logistics case study: Offshoes & Toopost
Offshoes is a brand specialized in sneakers and sportswear, working exclusively with major brands. The sales model is based on a high volume of parcels, making logistics management a major challenge. In 2019, Offshoes encountered a major problem with its transport solutions: dependence on a single carrier, high shipping costs, and collection too early. It was against this backdrop that the collaboration with Toopost, a company specializing in optimizing transport solutions for retailers, began.
Toopost is a freight forwarder whose business is to buy transport in volume in order to offer ultra-competitive rates to e-merchants. Toopost offers a wide range of services, from consolidation to single pickup, via the choice of relay or home service providers. This collaboration has transformed Offshoes’ logistics approach, which has grown from 17,000 parcels shipped in the first year to over 50,000 today, increasing customer satisfaction and optimizing processes.
Problems encountered
The main difficulties encountered by Offshoes centered around three major aspects. Firstly, the cost of transport posed a real problem, as the company was limited to a single solution, Colissimo, whose high rates considerably reduced margins. Secondly, unsuitable collection was an obstacle to logistical efficiency: carried out too early in the day, it restricted the company’s ability to dispatch a large volume of parcels on a daily basis, which had a negative impact on customer satisfaction. Finally, the lack of diversity in delivery options was a source of frustration for customers, particularly those who wanted alternatives such as delivery to a point relais. This lack of options sometimes led to abandoned purchases.
Shippingbo and Toopost solutions
To meet Offshoes’ logistics challenges, Shippingbo, in collaboration with Toopost, implemented a series of innovative solutions focused on flexibility, cost optimization and improving the customer experience. Thanks to a high-performance transport management system (TMS), Shippingbo has automated the selection of the most advantageous carrier, based on criteria such as distance and parcel weight. In addition, Toopost was able to negotiate competitive rates by pooling shipment volumes with several carriers, such as Colissimo and Mondial Relay.
Another key adjustment has been the optimization of collection times, which are now carried out at the end of the day, enabling Offshoes to dispatch a greater number of orders each day, while respecting the deadlines requested by customers. In addition, the diversity of carriers, offering options such as home delivery or point relais, has helped to reduce basket abandonment rates and increase customer satisfaction.
Each order is now automatically assigned to the carrier most suited to the customer’s preferences, reinforcing Offshoes’ attractiveness on marketplaces. Thanks to these solutions, Offshoes has overcome its logistical obstacles, improved its competitiveness and offered its customers a smooth, optimized delivery experience. Shippingbo, with its comprehensive solution, enables Offshoes to manage its shipments efficiently, while reducing costs and increasing customer satisfaction.
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