Benefits of the INNO x Shippingbo connector
Greater control over your INNO orders
Your orders arrive in Shippingbo within a clearer framework. You reduce data re-entry, manual catch-up work and discrepancies between marketplace and internal tools.
More reliable stock between INNO and your other channels
You publish stock from Shippingbo according to your configuration. You reduce discrepancies between marketplace, actual stock and other sales channels.
More reassuring shipment tracking
Tracking can be sent through the connector, with structured carrier mapping. You gain greater clarity over shipments, statuses and operational processing.
A stronger foundation to absorb peaks and structure your growth
Structure your INNO workflows for the long term. Greater continuity in execution. Greater control as volumes rise or workflows become more complex.
What is synchronised between INNO and Shippingbo
Synchronization is automatic. Some behaviors depend on order status and enabled options
| Data | Direction | Trigger and/or frequency |
|---|---|---|
| Orders | INNO Shippingbo | Automatic retrieval |
| Stock | Shippingbo INNO | Published according to configuration |
| Tracking | Shippingbo INNO | After shipment |
| Automatic order acceptance | INNO Shippingbo | Optional feature |
| Shop_id | INNO Shippingbo | At connection |
| Product references / SKU mapping | INNO Shippingbo | When the order is retrieved |
| Marketplace offer references | INNO Shippingbo | When the order is retrieved |
| Carrier mapping | Shippingbo INNO | At shipment |
Connection steps: Connect INNO to Shippingbo in just a few steps
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1.Retrieve the connection details
From the marketplace back office, retrieve the existing API key. If you operate multiple stores, also have the Shop_id ready. Make sure you use a user account with the correct permissions, as the API key permissions depend directly on them.
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2.Create the external service in Shippingbo
In Shippingbo: Settings > External services > Add. Select the relevant marketplace, name the connector, then enter the token and Shop_id if required.
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3.Enable and configure the flows you need
Enable the flows you need: order retrieval, stock updates, tracking publication and automatic order acceptance where relevant. If necessary, also adjust mapping parameters such as sku_prefix and use_offer_sku.
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4.Test before going live
Before full use, check the connector behaviour during your first few days of shipping. Verify order retrieval, stock publication, tracking and connector calls.
The limitations of INNO without Shippingbo
Without Shippingbo
- Reliable stock: Unsynchronised stock, manual decisions, risk of discrepancies
- Fewer operational errors: Excel, data re-entry, manual exports, fragile integrations
- Controlled transport and labels: More cumbersome printing, incomplete tracking, more fragile monitoring
- Customer experience: Unclear statuses, complex returns, customer service overload
- Scalability: Processes that come under pressure during sales or peak periods
With Shippingbo
- More reliable stock, fewer discrepancies and greater peace of mind
- Less data re-entry, smoother processing and better-structured execution
- Better-structured shipments, fewer issues and clearer tracking
- Clearer tracking, better information flow and a more reassuring customer journey
- Better capacity to absorb activity, a stronger organisation and more controlled growth
Reliable, available and secure technology
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99.99% uptime
and proven cloud infrastructure
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Geo-replication
and real-time synchronization
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Continuous updates
without downtime
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GDPR compliance
and regular audits
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Proven cloud infrastructure
and regular audits
FAQ - Frequently asked questions
How do I connect INNO to Shippingbo?
Retrieve your API key from the marketplace back office. Then create an external service in Shippingbo. Enter the token and Shop_id if you operate multiple stores. Enable the flows required for your configuration.
What data is synchronised between INNO and Shippingbo?
The connector covers order retrieval, stock publication and tracking publication. Everything else depends on your configuration or must be confirmed.
How do I synchronise INNO stock with Shippingbo?
Stock is published from Shippingbo to INNO through the connector. How it works depends on your product configuration and mapping. If there is a discrepancy, the connector settings need to be checked.
Does Shippingbo retrieve INNO orders automatically?
Yes. The connector can retrieve orders automatically. An automatic order acceptance option can also be enabled depending on your configuration.
Does Shippingbo publish tracking to INNO?
Yes. Tracking publication is included within the scope of the standard Mirakl connector. Carrier mapping must be configured correctly to ensure the information is sent back properly.