E-commerce events and trade shows have come a long way in recent years. New trade show models have emerged with the rise of digital technology. For retail companies, e-tailers and other players in the sector, taking part in these events is essential to develop your network, increase your visibility with key players and boost your sales.
With recent developments and new uses, attending reference events is also the best way to keep abreast of trends: e-commerce, augmented reality (AR), virtual reality (VR), connected objects, new payment systems, digital strategies, artificial intelligence…
We’ve put together a list of the 10 must-see events and trade shows in 2024 if you want to grow your business as an e-tailer.
Not-to-be-missed e-commerce trade fairs
E-commerce trade shows are unique opportunities to meet industry professionals, explore the latest technological innovations and attend inspiring conferences. Participating in these events will help you stay abreast of market trends and develop your professional network. Here’s a selection of not-to-be-missed e-commerce trade shows.
Paris Retail Week
- When: September 17-19, 2024
- Location: Paris Expo Porte de Versailles, 1 Place de la Porte de Versailles, 75015 Paris
Paris Retail Week is the must-attend event for all retail and e-commerce professionals. Attracting over 20,000 participants and 370 exhibitors, the show offers a unique opportunity to discover the latest trends, innovations and strategies in the sector. With 200 presentations and the presence of renowned mentors and sponsors such as executives from LVMH, McDonald’s and L’Oréal Luxe, you can learn from the best and enrich your professional network. Don’t miss this opportunity to exchange ideas with experts and draw inspiration from market leaders.
e-Scale
- When: September 26, 2024
- Location: Pavillon Dauphine, Paris
This year, Shippingbo launches e-Scale, a prestigious event designed to bring together Shippingbo’s most successful merchants and e-commerce leaders for a 100% business-focused day. The first edition of this event aims to foster strategic exchanges and stimulate the emergence of new business opportunities between all the key players in the e-commerce ecosystem. On the agenda: innovation, collaboration and sharing of growth strategies to propel your business to new heights!
Why register with e-Scale?
- Book one-to-one sessions with our teams: let’s discuss your growth objectives and explore how our solutions can help you achieve them faster.
- Perfect your use of Shippingbo : Exchange with other community members to share best practices and discover how to effectively exploit Shippingbo features for maximum success.
- Discover innovative solutions: meet 20 expert solutions dedicated to e-commerce and forge strategic collaborations with them to boost your efficiency.
- Stay one step ahead: expand your professional network, exchange ideas with industry experts and deepen your knowledge through a series of interactive workshops.
- Develop your growth opportunities: launch or accelerate your dropshipping business by meeting resellers and suppliers at O2O meetings.

One to One Biarritz
- When: October 1-3, 2024
- Location: Biarritz
The One to One trade show in Biarritz is the ultimate meeting place for leading figures in digital marketing. For three days, you can take part in enriching conferences and thematic workshops, while enjoying over 2000 one-to-one meetings between partners, major brands and advertisers. This event is ideal for developing investment projects and expanding your network of professional contacts.
Hubforum Paris
- Dates: October 8-9, 2024
- Location: Paris
Hubforum is a two-day event dedicated to inspiration and reflection on how business is evolving in an era of major technological change. With 36 masterclasses available face-to-face and online via an optimized platform, this event is a unique opportunity to learn and discover the latest innovations. Industry experts will share their visions and strategies for success in digital commerce.
Supply Chain Event
- Dates: November 12-13, 2024
- Location: Paris Expo Porte de Versailles, Paris
The Supply Chain Event, created in 2012 by Reed Expositions France and Supply Chain Magazine, has become a must-attend event for supply chain professionals. Scheduled for November 12 and 13, 2024, the event brings together over 100 exhibitors and features conferences and workshops led by experts to present the latest technological innovations. Combining exhibitions, business meetings and conferences, the Supply Chain Event offers a platform rich in business opportunities, experience sharing and exploration of new solutions for the digitalization of the supply chain.
Tech for Retail Paris
- Dates: November 26-27, 2024
- Location: Paris Expo Porte de Versailles, 1 Place de la Porte de Versailles, 75015 Paris
Tech for Retail is one of Europe’s leading retail trade shows. Attracting over 11,000 visitors and 325 exhibitors, this event showcases the latest technological advances and innovations in the sector. With 150 conferences led by prestigious speakers, you can enrich your knowledge and exchange ideas with industry professionals. The show is the perfect opportunity to stay on top of trends and improve your business and technology strategies.
E-commerce events not to be missed
To optimize your strategy and maximize your sales, it’s essential to take part in key e-commerce events. These gatherings enable you to discover the latest innovations, meet industry experts and forge strategic partnerships. Here’s a selection of the must-attend events you absolutely must include in your calendar.
Black Friday
- When : November 29, 2024
- Location : Generally in the United States, but increasingly popular in Europe
Black Friday, celebrated on the last Friday in November, has become a not-to-be-missed event for e-tailers. On this day, promotions are exceptional, and help to boost sales considerably just before the Christmas holidays. To maximize your profits, it’s crucial to prepare well for this day by anticipating promotions and ensuring that your site can handle a massive influx of visitors.
Cyber Monday
- When : December 2, 2024
- Location : Generally in the United States, increasingly in Europe, in line with Black Friday
Three days after Black Friday, Cyber Monday focuses on online sales, with significant discounts, particularly in the high-tech sector. It’s the perfect opportunity for consumers to shop online without the hustle and bustle of stores, and for e-tailers to extend the promotional period and attract those who missed out on Black Friday.
Green Monday
- When : December 9, 2024
Green Monday is recognized as the day when sales peak before Christmas. It’s a key date for e-tailers, as it allows them to capture the last waves of purchases before the holidays. It’s essential to prepare attractive offers and ensure that logistics are in place to handle high demand.
French Days
Initiated in 2018 by six major e-commerce brands (Boulanger, Fnac-Darty, Cdiscount, La Redoute, Rue du commerce and Showroomprivé.) French Days take place twice a year: in spring and in September. This event, inspired by Black Friday, enables consumers to benefit from substantial discounts on a wide range of products. French Days are an excellent opportunity to boost your sales ahead of busy periods like back-to-school and the festive season.
Watch the replay of our Paris Retail Week conference here

