Are you an e-tailer ready to conquer the world of online fashion? Find out in our comprehensive guide to selling on ASOS Marketplace, the platform where creativity and commerce meet. Discover how to captivate an international audience, master the costs and conditions of sale, and take advantage of the unique benefits of ASOS.
At a time when e-commerce is experiencing significant growth, establishing a presence on recognized platforms has become an imperative for e-commerce companies. Among these platforms, ASOS Marketplace is emerging as an essential stage, particularly for those targeting a young audience in search of unique trends, whether in contemporary, vintage or artisanal fashion. ASOS is not just a showcase for established brands; it’s a springboard for independent designers and innovative boutiques looking to appeal to an international audience.
Asos: what is it?
ASOS, which stands forAsSeenOnScreen, is a veritable institution in the world of online fashion sales. Founded in London in 1999, the platform has rapidly evolved to become one of the world leaders in online fashion, renowned for its trendy clothes and accessories. Originally conceived to offer the general public the possibility of dressing “as if on screen”, ASOS has transcended this concept to embrace a much wider range of styles.
Today, ASOS stands out for its ability to keep up with the latest trends, offering an extensive range of products for men and women. With a catalog featuring over 800 brands and around 130,000 products, ASOS is a world where diversity and richness of choice are the order of the day. From vintage and independent fashion to creations by top designers such as Alexander McQueen and Marc Jacobs, as well as its own accessible brand, ASOS offers a complete and varied shopping experience.
Launched in Germany and France in 2000, and arriving in Spain in 2011, ASOS has built up a solid base of loyal customers in over 200 countries. The platform is particularly popular with young, trendy customers who are always on the lookout for the latest trends.
What sets ASOS apart is its commitment to fast, affordable fashion, while offering unique, quality pieces. With over 1,500 new arrivals every week, ASOS is not only a market leader in the UK, but also a global reference for online fashion.
The different sales categories on ASOS
ASOS Marketplace is a true fashion hub, offering a wide range of categories to suit everyone’s needs and styles. Here are the categories you can get started in:
- Women’s clothing
- Men’s clothing
- Accessories (bags, belts, stylish hats, scarves, sunglasses, watches…)
- Shoes
- Beauty (make-up, skin care, hair care, perfume products…)
- Sportswear
- Swimwear
- Maternity ward
- Curves and large sizes
- Small
Every category on ASOS Marketplace is a chance to showcase your unique brand and reach a global audience. With such diversity, it’s easy to find your niche and start selling to a global audience, while managing your operations and logistics efficiently.
What are the fees and conditions for selling on Asos?
Selling on ASOS Marketplace represents an opportunity for brands and boutiques to reach an international audience with a passion for fashion. However, to succeed on this platform, it’s essential to understand the financial aspects and operational requirements.
Commission and listing fees on Asos
When you sell on ASOS, be prepared to pay a commission on each transaction. This percentage, deducted from the total sale price, varies according to the category of item you’re offering. Incorporating this cost into your pricing strategy is crucial to maintaining your profitability. In addition to the commission, a listing fee is charged for each new item listed on the platform. This fee, payable when the item is first listed, is a fixed cost to be anticipated in your budget.
Essential terms and conditions of sale on Asos
To thrive on ASOS Marketplace, it’s imperative to understand and adhere to essential sales conditions, ensuring an optimal experience for both you and your customers.
First of all, ASOS has a 28-day returns policy for all items sold. As a seller, you play a central role in managing these returns. This means not only handling returns efficiently, but also making any necessary refunds. This responsibility is fundamental to maintaining customer trust and satisfaction, key elements in building loyalty and a good reputation for your store.
Secondly, delivery performance is a crucial criterion at ASOS. You are expected to maintain an on-time delivery rate of at least 95%. Respecting this threshold is essential to meet ASOS’ high standards and to guarantee your customers’ satisfaction, an important aspect in reinforcing the credibility of your offer on the platform.
Customer responsiveness is also a cornerstone of your success on ASOS. Customer requests and questions must be answered within a maximum of 24 hours. This kind of responsiveness is essential to providing quality customer service, preserving your store’s reputation and reinforcing buyers’ trust in your brand.
ASOS has strict rules regarding shipping times. Orders must be dispatched within two working days of receipt. For domestic orders, the delivery time must not exceed 7 working days, while for international orders this is extended to 14 working days. Efficient logistics management is therefore essential to meet these deadlines and ensure a smooth customer experience.
Finally, quality standards at ASOS are rigorous. Every item you sell must be in good condition, and the description must be accurate and honest. Rigorous quality control is therefore necessary for every product, ensuring that your items meet the high expectations of ASOS customers.
The advantages of selling on Asos
Selling on ASOS Marketplace offers a series of significant advantages, especially if you’re a clothing brand looking to expand your influence and sales internationally.
- Access to a global market: ASOS has a diversified and extensive worldwide customer base.
- Easy to set up: the platform is designed to be intuitive and easy to use, enabling sellers to set up and manage their store with ease.
- Visibility and marketing: as part of ASOS, you benefit from the platform’s marketing expertise, which can significantly reduce your own marketing expenses.
- Favorable cost structure: with reasonable fees and commission rates, selling on ASOS becomes a financially viable option for businesses.
- Full support for sellers: the ASOS team offers comprehensive help, ensuring you have all the resources you need for a successful sales experience.
- No limits on products: you’re free to list as many products as you like, with an affordable minimum requirement.
- International sales: ASOS opens the door to an international market, allowing you to sell your products in various countries.
- Customizable store: the platform lets you customize your store, which is essential for standing out in a crowded marketplace.
- Flexibility and autonomy: you have the freedom to leave the platform at any time, giving you total flexibility and control over your commitment to ASOS.
- Integration with e-commerce platforms: ASOS integrates easily with popular e-commerce platforms, simplifying the process of managing your sales and inventory.
How do I sell on Asos?
Selling on ASOS Marketplace represents an exciting opportunity for any e-tailer looking to expand their reach. However, familiarizing yourself with the nuances of this platform can seem daunting at first. That’s why we’re going to guide you through the essential steps to getting started successfully on ASOS
Getting started and setting up your store to sell on ASOS
It all starts with an online application. ASOS, committed to diversity and authenticity, will review your application and inform you of its decision within three days. Make sure your products are original and unique.
Once your store has been approved, it’s time to personalize it. Import a captivating logo image (310 x 169 pixels) and create an attractive shop window (490 x 355 px). A concise, informative description of your brand and useful information for buyers are essential to establishing a connection with your clientele.
Product presentation and management
To ensure a consistent and attractive presentation of your products on ASOS Marketplace, it’s essential to adhere to certain photographic standards established by the platform. Start by favoring natural lighting when taking your photos, as this helps to make images more realistic and attractive to potential customers. A grayish background is recommended rather than a pure white one, as it adds depth and subtle contrast to your products.
It’s also important to limit retouching on your photos. Preserving the authenticity of your products is crucial; customers appreciate images that accurately reflect what they can expect from the item. Each photo should have a minimum size of 870 x 1262 pixels, and you can upload up to five photos for each product, offering a complete and detailed view of the item.
And don’t forget to highlight the brand names and labels of your products. A clear presentation of brand names reinforces customer confidence in the authenticity of your products. Finally, each product should be accompanied by a detailed description and an accurate size guide. Providing this essential information helps customers make informed purchasing decisions, and reduces the risk of returns due to sizing issues or product misunderstandings. By following these guidelines, you’ll maximize the appeal of your products on ASOS Marketplace.
Logistics management for selling on ASOS
Choosing the right logistics partner is crucial. This decision impacts not only costs, but also your customers’ satisfaction in terms of delivery times. A reliable and efficient partnership is essential. Make sure that shipments are made quickly (within 48 hours) and that returns are handled efficiently (14-day turnaround). Providing tracking information to customers builds trust and enhances the shopping experience.
Perform on ASOS Marketplace with Shippingbo’s help
In short, ASOS Marketplace is a dynamic and promising platform for e-tailers looking to broaden their horizons and reach a young, international audience with a passion for fashion. By creating your store on ASOS, you not only benefit from increased visibility, but also from the opportunity to join a community of forward-thinking, creative brands. For businesses looking to extend their reach even further, consider exploring our Marketplace guide for retailers in France to discover other promising platforms.
In addition, efficient management of your store, from putting your products online to managing orders and shipping, is fundamental to your success on this platform. This is where solutions like Shippingbo can play a decisive role. By optimizing your logistics processes, centralizing order management and automating shipping and tracking, Shippingbo lets you focus on the creative and commercial side of your business. For similar opportunities in the jewelry sector, find out how selling on Maty could benefit your business strategy. And for those interested in expanding into international markets on a large scale, take a look at our guide to selling on the Alibaba marketplace, another e-commerce giant.
Get started on marketplaces like Asos and read our white paper on the subject.
