Logistics case study: Hairstore
Hairstore.fr is a hair care website that has been in existence since 1999. Proud of its 23 years of existence, it is a French e-commerce logistics boutique which offers a range of professional products for private customers.
Do you sell in the cosmetics sector? This case study in cosmetics e-commerce logistics may be of interest to you.
Problems encountered
Marco Da Cruz, CEO and founder of the company, stresses the importance of a good logistics solution capable of keep pace with the growth of its e-commerce logistics business. With the development of its activity, find a clever technology capable of being able to withstand high order volumes became essential.
Selling on a multitude of marketplaces such as Amazon, Cdiscount, Google shopping and Rakuten, HairStore needed to find a solution capable of managing all these orders on a single interface. a single interface.
Solutions by Shippingbo
Importing the product catalog and connecting the various services between merchant sites, marketplaces and different carriers was a key factor for Hairstore in adopting Shippingbo technology.
Before adopting Shippingbo, the pace of order management was around 4000 to 5000 orders per month. Today it’s between 6,000 and 7,000 per month at a steady pace, with occasional peaks peaks of 2,000 orders a day! Hairstore has tripled its number of marketplaces since Shippingbo thanks to the centralization and automation of order tracking.
The management of e-commerce logistics has evolved: today, the location of products is managed from the Shippingbo software interface, enabling teams to order preparation time by almost an hour!
The customer experience is greatly enhanced, as the solution quickly updates all shipping and order tracking information. And more, Shippingbo understands the rules imposed by marketplaces and has therefore configured a technology that makes life easier for e-tailers, enabling them to position themselves in the best possible way on these marketplaces.