Esprit Padel Shop has scaled up significantly in just a few years, with a logistics operation now capable of handling several hundred packages a day and handling heavy spikes in activity. Behind this rapid growth is an ecosystem that combines Shopify, Axome’s expertise, and Shippingbo to better integrate orders, inventory, fulfillment, and shipping.
During the Axome Festival held in Saint-Étienne, Shippingbo and Axome highlighted their collaboration on a joint project: supporting the growth of Esprit Padel Shop through a Shopify ecosystem connected to a high-performance e-commerce logistics system.
- A First-of-Its-Kind E-Commerce Festival in the Heart of Saint-Étienne
- Esprit Padel Shop: Logistics Driving Growth
- A partnership that supports Esprit Padel Shop’s long-term growth
From inventory synchronization to workflow automation and shipping optimization, this project provides a concrete example of how integrating Shopify, Axome, and Shippingbo can help make the logistics operations of a growing e-commerce business more reliable.
A First-of-Its-Kind E-Commerce Festival in the Heart of Saint-Étienne
On July 16, 2026, the Shippingbo teams took part in Axome’s traditional BBQ, which reached a new milestone this year by adopting a brand-new “festival” format.
Organized in Saint-Étienne by the EDG Group’s e-commerce agency, the event brought together more than 360 leaders from the digital industry, including 178 technology partners and 104 brands.
Shippingbo at the heart of the e-commerce ecosystem
As a Mainstage sponsor, Shippingbo was able to engage directly with the industry at an interactive booth dedicated to simplifying, automating, and optimizing e-commerce logistics workflows.
With its immersive setting, activities, and strategic discussions, this event has established itself as a premier gathering for brands, agencies, and technology partners.
An award recognizing the synergy between Shippingbo and Axome
One of the highlights of the festival was the awards ceremony, during which Axome and Shippingbo chose to celebrate their greatest joint success: Esprit Padel Shop.
As it celebrates its 10th anniversary, Shippingbo continues to rely on partners such as Axome, an e-commerce agency and certified Shippingbo integrator.
This trophy rewards a common commitment: connecting the different stages of the supply chain through multi-warehouse stock synchronization, OMS / WMS / TMS orchestration, transport automation and real-time data retrieval.
Esprit Padel Shop: Logistics That Support Growth
For Esprit Padel Shop, the main challenge was managing rapid growth in a market of particularly demanding enthusiasts.
Founded in 2020, the company grew from 200,000 euros in revenue in 2021 to 13 million euros in 2025. To support this growth, Esprit Padel Shop opened new 3,400-square-meter facilities near Lyon in 2025.
This growth is directly reflected in the company’s logistics operations. As of late July 2026, Esprit Padel Shop was managing approximately 37,000 products. Over the past year, the company shipped an average of 380 packages per day, with peaks reaching 1,000 to 1,500 packages on the busiest days.
This growth makes the ability to ensure the reliability of order processing, inventory management, order fulfillment, and shipping operations all the more critical.
Automating Warehouse Operations
Every step in the warehouse has been optimized.
A single scan can automatically trigger inventory updates,the printing of shipping labels, and the sending of customer notifications.
This automation reduces manual handling and better integrates Shopify with warehouse logistics operations. This is particularly important when scaling up from an average of 380 packages shipped per day to more than 1,000 during peak periods.
Tangible Results for Esprit Padel Shop
This integration has yielded several operational results:
- 100% reliable inventory thanks to real-time synchronization.
- No duplicate orders, ensuring reliable order fulfillment.
- Faster package shipping, enabling an increase in the rate of shipment without compromising service quality.
Thanks to this partnership, Esprit Padel Shop now benefits from a logistics infrastructure designed to support its growth and maintain a high level of operational reliability.
Axome combines its e-commerce expertise—particularly with Shopify—with technology solutions tailored to its clients’ needs. For its part, Shippingbo enables businesses to centralize and automate operations related to orders, inventory, fulfillment, and shipping, while also enhancing the customer experience before, during, and after purchase, in line with the delivery promise made to customers.
This synergy makes it possible to more effectively integrate the e-commerce experience with the behind-the-scenes logistics operations.
A partnership that supports Esprit Padel Shop’s long-term growth
The project led by Axome, Shippingbo, and Esprit Padel Shop demonstrates that robust e-commerce growth also relies on logistics capable of keeping pace.
In the case of Esprit Padel Shop, the move to 3,400 m² of facilities, the management of approximately 10,000 SKUs, and the 150,000 orders already shipped provide a good measure of the level of complexity the business has reached.
The integration between Shopify and Shippingbo makes it possible to better synchronize inventory, automate certain warehouse processes, and ensure more reliable order fulfillment and shipping.
This collaboration also highlights the synergy between Axome’s e-commerce expertise and Shippingbo’s logistics platform. For brands facing increasing volumes and more complex supply chains, the challenge is no longer just to sell more, but to have a logistics organization that is reliable and scalable enough to support this growth.
If, like Esprit Padel Shop, you’d like to improve your logistics management:
