Benefits of the But x Shippingbo connector
Bring But back into a clearer execution flow
Instead of managing the marketplace in a parallel circuit, bring your But orders closer to your other operations. Your teams spend less time juggling files, extranets and separate tools.
Reduce discrepancies between orders, stock and shipping
When several channels share the same references, the issue is not simply selling. It is maintaining consistent processing according to your stock rules, logistics constraints and organisation.
Secure complex orders more effectively, including multi-parcel
Bulky or more specific orders require rigour. Shippingbo helps structure operational processing to prevent labels, tracking or order information from becoming blockers.
Handle increasing volumes more effectively
When But is added alongside your website, retail or other marketplaces, manual processes stop scaling. Shippingbo helps make execution more reliable so growth does not disrupt your organisation.
What is synchronised between But and Shippingbo
Synchronization is automatic. Some behaviors depend on order status and enabled options
| Data | Direction | Trigger and/or frequency |
|---|---|---|
| Orders | But Shippingbo | Automatic retrieval |
| Stock | Shippingbo But | According to change / configuration |
| Order statuses | Shippingbo But | According to logistics event |
| Tracking | Shippingbo But | After shipping |
| Product references / SKU mapping | According to configuration | When the order is retrieved / during setup |
Connection steps: Connect But to Shippingbo in just a few steps
-
1.Retrieve the connection details
From the marketplace back office, retrieve the existing API key. If you operate multiple stores, also have the Shop_id ready. Make sure you use a user account with the correct permissions, as the API key permissions depend directly on them.
-
2.Create the external service in Shippingbo
In Shippingbo: Settings > External services > Add. Select the relevant marketplace, name the connector, then enter the token and Shop_id if required.
-
3.Enable and configure the flows you need
Enable the flows you need: order retrieval, stock updates, tracking publication and automatic order acceptance where relevant. If necessary, also adjust mapping parameters such as sku_prefix and use_offer_sku.
-
4.Test before going live
Before full use, check the connector behaviour during your first few days of shipping. Verify order retrieval, stock publication, tracking and connector calls.
The limitations of But without Shippingbo
Without Shippingbo
- Reliable stock: Out-of-sync stock, discrepancies between platforms and manual adjustments
- Fewer operational errors: Manual checks, data re-entry and flows scattered across tools
- Clearer shipping operations: Multi-parcel labels that are difficult to manage, partial tracking and cumbersome carrier mapping
- Customer experience: Lack of visibility, delays and pressure on customer service
- Returns and exceptions: Complex cases handled outside the system or case by case
With Shippingbo
- More reliable stock, clearer visibility by channel and greater peace of mind
- Less manual rework, smoother execution and a cleaner framework
- Better-structured data flows according to configuration and more consistent information
- Clearer tracking, better information flow and more reassuring processing
- A better-defined scope, clearer operations and fewer grey areas
Reliable, available and secure technology
99.99% availability and proven cloud infrastructure
Geo-replication and real-time synchronisation
Continuous updates without downtime
GDPR compliance and regular audits
Reliable, available and secure technology
-
99.99% uptime
and proven cloud infrastructure
-
Geo-replication
and real-time synchronization
-
Continuous updates
without downtime
-
GDPR compliance
and regular audits
-
Proven cloud infrastructure
and regular audits
FAQ - Frequently asked questions
How do I connect But to Shippingbo?
Retrieve your API key from the marketplace back office. Then create an external service in Shippingbo. Enter the token and Shop_id if you operate multiple stores. Enable the flows required for your configuration.
What data is synchronised between But and Shippingbo?
The connector covers order retrieval, stock publication and tracking publication. Everything else depends on your configuration or must be confirmed.
How do I synchronise But stock with Shippingbo?
Stock is published from Shippingbo to But through the connector. How it works depends on your product configuration and mapping. If there is a discrepancy, the connector settings need to be checked.
Does Shippingbo retrieve But orders automatically?
Yes. The connector can retrieve orders automatically. An automatic order acceptance option can also be enabled depending on your configuration.
Does Shippingbo publish tracking to But?
Yes. Tracking publication is included within the scope of the standard Mirakl connector. Carrier mapping must be configured correctly to ensure the information is sent back properly.