Benefits of the Brand Alley x Shippingbo connector
Centralise your BrandAlley orders within a more reliable framework
Your BrandAlley orders flow into Shippingbo for processing in a more centralised environment. You reduce double entry, manual exports and adaptations between extranets, ERP, WMS and logistics.
Secure your stock between BrandAlley and your other channels
You publish stock from Shippingbo according to your configuration. You maintain a more usable view of availability by channel, reduce discrepancies and structure your multi-marketplace flows more cleanly.
Structure shipping and tracking updates more effectively
Statuses and tracking can be sent according to the enabled scope. You improve shipment visibility, structure carrier mapping more effectively and provide a clearer framework for both operations and customer service.
Handle the workload with greater confidence during peaks
You establish a more robust foundation for event sales, promotions and rising volumes. Less reliance on shared files, less manual rework and greater continuity as activity accelerates.
What is synchronised between BrandAlley and Shippingbo
Synchronization is automatic. Some behaviors depend on order status and enabled options
| Data | Direction | Trigger and/or frequency |
|---|---|---|
| Orders | Brand Alley Shippingbo | Automatic retrieval |
| Stock | Shippingbo Brand Alley | After a change / according to configuration |
| Order statuses | Shippingbo Brand Alley | According to the logistics event |
| Tracking | Shippingbo Brand Alley | After shipment |
| Product references / SKU mapping | According to configuration | When retrieving the order / during configuration |
Connection steps: Connect Brand Alley to Shippingbo in just a few steps
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1.Retrieve the connection details
From the marketplace back office, retrieve the existing API key. If you operate multiple stores, also have the Shop_id ready. Make sure you use a user account with the correct permissions, as the API key permissions depend directly on them.
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2.Create the external service in Shippingbo
In Shippingbo: Settings > External services > Add. Select the relevant marketplace, name the connector, then enter the token and Shop_id if required.
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3.Enable and configure the flows you need
Enable the flows you need: order retrieval, stock updates, tracking publication and automatic order acceptance where relevant. If necessary, also adjust mapping parameters such as sku_prefix and use_offer_sku.
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4.Test before going live
Before full use, check the connector behaviour during your first few days of shipping. Verify order retrieval, stock publication, tracking and connector calls.
The limitations of Brand Alley without Shippingbo
Without Shippingbo
- Reliable stock: Out-of-sync stock, manual exports and risk of discrepancies between channels
- Fewer operational errors: Double entry, shared files, manual processing and fragmented flows
- Clearer shipping operations: Scattered statuses, partial tracking and cumbersome carrier mapping
- Customer experience: Delays, lack of visibility and pressure on customer service
With Shippingbo
- More reliable stock, clearer visibility by channel and greater peace of mind
- Less data re-entry, smoother execution and a cleaner framework
- Better-structured data flows according to configuration and more consistent information
- Clearer tracking, better information flow and more reassuring processing
Reliable, available and secure technology
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99.99% uptime
and proven cloud infrastructure
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Geo-replication
and real-time synchronization
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Continuous updates
without downtime
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GDPR compliance
and regular audits
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Proven cloud infrastructure
and regular audits
FAQ - Frequently asked questions
How do I connect BrandAlley to Shippingbo?
Retrieve your API key from the marketplace back office. Then create an external service in Shippingbo. Enter the token and Shop_id if you operate multiple stores. Enable the flows required for your configuration.
What data is synchronised between BrandAlley and Shippingbo?
The connector covers order retrieval, stock publication and tracking publication. Everything else depends on your configuration or must be confirmed.
How do I synchronise BrandAlley stock with Shippingbo?
Stock is published from Shippingbo to BrandAlley through the connector. How it works depends on your product configuration and mapping. If there is a discrepancy, the connector settings need to be checked.
Does Shippingbo retrieve BrandAlley orders automatically?
Yes. The connector can retrieve orders automatically. An automatic order acceptance option can also be enabled depending on your configuration.
Does Shippingbo publish tracking to BrandAlley?
Yes. Tracking publication is included within the scope of the standard Mirakl connector. Carrier mapping must be configured correctly to ensure the information is sent back properly.