Digitization, growth, management of seasonal peaks, error reduction… these were just some of the logistical challenges facing Fame Bros before it decided to rethink its processes with Shippingbo’s support.
In this webinar, three experts go behind the scenes of a successful transformation: Maeva Lefevre, Digital Marketing Manager at Fame Bros, Florian Laillet, Supply Chain Director at Shippingbo, and Jérôme Thébault, integrator at Folotech. Together, they look back on the major stages of alogistics optimization project carried out with pragmatism, method and impact.
- The starting point: logistics under pressure
- The logistics audit: process and lessons learned
- Implementation: first steps towards logistics optimization
- Results & long-term vision
Here are some of the highlights of this collaboration in the field.
The starting point: logistics under pressure
Before it could improve its performance, Fame Bros first had to face up to its logistical dysfunctions. Between traditional methods, unsuitable tools and a lack of centralized management, the company was faced with an organization that had become an obstacle to its growth. Here’s a look back at a day-to-day situation under strain.
An archaic organization that has become a source of inefficiency
Before embarking on its transformation, Fame Bros operated according to very traditional logistical methods: products were received without prior warning, storage was improvised, and there was no structured storage. The result? Misplaced cartons, unreliable stock, picking errors and recurring delays. Every task, no matter how simple, was based on manual procedures: everything was managed on paper, with no traceability.
This disorganization led to an accumulation of unnecessary logistics costs: product returns, returns in the event of delivery errors, customer dissatisfaction in both B2B and B2C. The team often had to rely on the memory of the pickers to locate products in the warehouse, which covered more than 3,000 m².
First unsuccessful attempts at a solution
Aware of the problem, the team explored several avenues to improve the situation: outsourcing e-commerce shipping, switching to B2B warehousing, or testing solutions such as SAP. But these options proved to be either ineffective, or out of budget for an SME. The problem persisted, and logistics optimization remained out of reach.
An urgent need for change
The system’s limitations were becoming apparent, particularly during peak periods. Labels were generated one by one, manually, on the various Shopify back-offices, which became unmanageable as the volume of orders increased.
Although the team showed a certain resistance to change, the chronic delays and errors eventually imposed the need to modernize operations. It was necessary to switch to a tool capable of structuring, centralizing and automating processes: a solution designed for the specific needs of SMEs.
The decisive meeting with Shippingbo
It was via a simple Google search that Fame Bros discovered Shippingbo, a SaaS solution specially designed for SMEs wishing to optimize their logistics. The software’s modular approach and realistic positioning immediately appealed to the company, which was looking for a solution tailored to its size and ambitions.
This discovery marked a turning point: the team no longer had any excuse not to act. Logistics could finally become a performance lever rather than a cost center.
The logistics audit: process & lessons learned
Prior to any technical implementation, Shippingbo assisted Fame Bros with an on-site logistics audit. This diagnostic phase is essential for adjusting the solution to the company’s real needs, and laying the solid foundations for sustainable logistics optimization.
Understanding constraints in the field
The objective of the audit was clear: to understand how the Fame Bros warehouse operates in practice, its product constraints, the specificities of orders (B2B and B2C), as well as the structural limitations of the building. This immersion in the field enabled Shippingbo to observe the reality of operations and recommend the right settings and functionalities to activate.
Support doesn’t stop at this first stage: the Customer Success team then takes over to ensure implementation, training and post-launch follow-up. This ongoing approach enables teams togradually adopt the right reflexes, and to remain supported over several months.
An audit focused on data, teams and flows
The audit began with the collection of logistics data: one-year orders, flow typologies, product catalog. This information was used to assess volumes handled and peaks in activity.
A full day was then spent on site: discussions with management, observation of team operations, photos, videos, study of the existing logistics diagram, organization of workstations, locations and internal circuits. This was essential in order to identify productivity bottlenecks without disrupting operators.
This grassroots work is essential to create buy-in: the aim is not to control, but to involve teams in a constructive transformation.
Concrete, actionable areas for improvement
The audit revealed several immediatelogistics optimization levers. The first was to rethink the warehouse layout. The poorly positioned dispatch station was slowing down flows and generating unnecessary crossings between operators and forklifts.
The second priority was to reorganize the storage areas. The warehouse, although spacious, lacked a structured layout. A proposal was made to divide it into two parts to shorten order-picking circuits, while exploiting under-used areas to add shelving.
Finally, an analysis of consumption by seasonality has enabled us to identify high-volume products. Thanks to this vision, the most requested references have been brought closer to the shipping station, thus improving processing times and daily productivity.
Implementation: first steps towards logistics optimization
Following the audit, Fame Bros set about transforming its operations. The challenge? Quickly implement the best practices identified, while supporting the team in the field. A crucial step in the run-up to peak season.
Progressive, coordinated deployment
One of the first steps was to rethink the warehouse layout, integrating Shippingbo’s recommendations. Thanks to the involvement of a dedicated expert, the changes were structured without disrupting the business. The team was involved from the outset, with support adapted to each individual’s pace.
The implementation of the tools followed a progressive logic, taking into account operational constraints. At the same time, training sessions helped to anchor new habits and secure the adoption of key functionalities.
Reassured teams ready to evolve
Historically attached to paper-based methods, the logistics team initially showed some reluctance. But the presence in the field of an expert familiar with both Shippingbo tools and the realities of the business made all the difference.
Operators gained confidence, reduced errors, and were able to structure their receiving, return and storage processes. Today, Fame Bros shares a simple observation: the sooner this transition was launched, the easier it would have been. But thanks to our support, the changeover went smoothly.
Results & long-term vision
After several months of support, Fame Bros was able to measure the tangible benefits of its logistics transformation. Thanks to Shippingbo, the company has gained in fluidity, precision and processing capacity, without increasing its payroll.
Immediate, measurable gains
By implementing Shippingbo, Fame Bros reduced shipping errors by 90%. A significant figure, particularly for high-value B2B orders, where every error could have a lasting impact on customer relations.
Another notable improvement is the visibility of stocknow updated in real time. Gone are the days of approximate year-end balances, and the team can now reliably manage stock levels on a daily basis, reducing losses and optimizing restocking.
Efficiency gains can also be seen in the management of seasonal peaks: temporary workers can be trained in half a day, compared with several days previously. Fame Bros can therefore absorb more orders with the same team, without overloading or massive recruitment.
Logistics for growth
While the transformation has enabled the company to structure its B2B business, the aim is now to develop its B2C business. Thanks to Shippingbo’s native interconnection with new channels such as TikTok Shop and other marketplaces, Fame Bros plans to expand its e-commerce presence with no additional strain on the logistics team.
The centralization and automation of flows enables the company to concentrate on sales development, with complete peace of mind. What’s more, regular monitoring is maintained, with the support of Shippingbo teams, to further refine processes and detect new performance levers.
Logistics optimization has become a foundation for growth: more than a one-off transformation, it’s an evolving framework that will support Fame Bros in its future ambitions.
Optimize logistics to unleash your potential
Fame Bros is concrete proof that structured, well-supported logistics can be a growth gas pedal, not a growth brake. Relying on Shippingbo tools (OMS to centralize orders, WMS to organize the warehouse and TMS to streamline shipping), the company was able to automate its operations, reduce errors and absorb more orders without increasing its costs.
With over 200 native integrations, centralized flow management and on-site operational support, Shippingbo is a reliable logistics partner for ambitious SMEs.
Want to find out more about the transformation of Fame Bros? Watch the full webinar replay now, and find out in detail how Shippingbo enabled this company to move from a pressurized logistics operation to a high-performance, scalable organization.
FAQ – What you need to know about logistics optimization
A reduction in picking errors, better stock visibility, more efficient teams, and the ability to absorb a greater volume of orders without increasing the payroll.
Because it brings together in a single tool the functions essential to e-commerce logistics: order management (OMS), warehouse management (WMS) and shipping management (TMS). This centralizes flows, automates tasks and boosts productivity.
Yes. Thanks to automation and optimized flow organization, teams can quickly integrate temporary workers and maintain a steady pace, even during periods of high activity.
Glossary – Logistics acronyms you need to know
OMS (Order Management System)
Order management system. It centralizes orders from all sales channels and synchronizes inventories in real time.
WMS (Warehouse Management System)
Warehouse management system. It structures, monitors and automates internal operations such as picking, storage and returns.
TMS (Transport Management System)
Transport management system. It automatically selects the right carrier, prints shipping labels and tracks packages.