In recent years, the rise of marketplaces has been absolutely meteoric. They’ve rapidly become an essential part of the e-commerce landscape, and we tell you all about it in this article from our Marketplaces webinar transcript.
Marketplaces are a real showcase for merchants, offering them a high level of visibility.
Indeed, the trust placed in them by Internet users makes them a unique selling point. With the advent of digital technology, consumers have become more distrustful of the products they buy on the Internet, so they’re more likely to trust reputable platforms, and much more likely to buy from a site that features products from well-known brands!
For example, it is estimated that around 33% of online sales will be made directly from a marketplace in 2021, raising their sales to over 130 billion euros!
We explain everything in this article from our webinar on marketplaces.
Webinar Marketplaces: towards omnichannelity
Even if an online store is very small, it’s almost impossible for it to work with just one sales channel. In addition to a website or physical store, it’s quite common to use the visibility of marketplaces like Amazon or to use social networks. Today, we’re offering you a marketplaces webinar based on a simple question: all e-tailers are multi-channel, but are they all omnichannel?
Even if being multichannel is inevitable, being omnichannel is an obligation.
The multiplicity of sales channels and media such as social networks and ads has led to a complexity in the distribution of goods.
This raises new questions: Is it possible to deliver anything , anywhere, at any time ?
Faced with increasing customer demands, merchants and sales channels need to adapt and offer a diversified logistics experience based on :
- The multiplicity of logistics marketing methods: Fulfilment, in-house warehousing, 3PL, ship from store, store collection.
- The multiplicity of transport options : Express, point relais, last miles in town, crossborder, classic…
The feed manager: an ally for broadcasting to multiple channels in no time at all
What does Shoppingfeed do? The solution intervenes to make life easier for its customers in the development of new channels.
In our marketplaces webinar, we explain how the SaaS Shoppingfeed solution represents a way of retrieving information autonomously, without any prerequisites. Thanks to Shoppingfeed, you can now :
- Create and enhance your product catalog
- Distribute products across all your sales and marketing channels
- Optimize your sales performance
- And, in turn, increase your sales
The strategic challenges for logistics in the omnichannel world
Shippingbo’s OMS centralizes orders from all sources. In fact, the OMS is connected live and in real time to the merchants’ warehouse, and retrieves all orders placed on their various channels. Its role is also to route orders to the most strategic warehouse if a merchant has more than one. Orders are then passed on to the order pickers, and this is where Shippingbo’s second WMS functionality comes into play.
What does WMS actually mean? The Warehouse Management System will enable you to organize your warehouse, to know exactly what stocks are in the warehouse, to organize picking sessions, in short, to prepare and optimize your order picking.
Finally, the TMS takes over once the order has been prepared. The order is brought to the order table, and the delivery note is automatically printed, along with the chosen carrier’s label, which is then affixed to the parcel.
Both OMS and WMS are connected in real time: in fact, when there is a storage movement in the warehouse and a sale is made on one sales source, an update is automatically made on all other sales sources. All this information is detailed in our latest marketplaces webinar.
Thanks to all these operations, you’ll have multi-channel, multi-warehouse and multi-carrier management.
- Real-time consolidated stock updates across all sales channels: As soon as there is a stock movement in the warehouse, it will be updated.
- Orchestration of orders in different warehouses (= no more warehouses dedicated solely to a specific sales channel). Orders can be dispatched according to their source. It is therefore possible to envisage a multitude of warehouse management solutions based on this observation.
- Deploy in-house or outsourced warehouses with ease, while remaining in control of your logistics marketing strategy.
- Organize your transport plan easily with your own contracts or those of commission agents.
Marketplaces Webinar: Altobuy feedback
Altobuy’s teams are equipped with PDAs, which enable them to process orders and receive goods, as well as manage receipts and stock receipts. All that’s needed is a Shippingbo account installed on the computer. Altobuy prefers to use the solution to manage orders and preparation sessions according to carriers (because yes, carriers are not all on the same schedule!).
This allows you to sort orders and retrieve information on all orders that need to be dispatched quickly. In this way, you’ll be able to process every last order without it being put off until the next day.
Optimum preparation means you can offer express delivery. The customer experience is thus enhanced on the sales channel on which you distribute, and you are given greater prominence over similar products that would suffer from additional preparation days.
Webinar Shoppingfeed x Shippingbo: the winning combo for optimizing your e-commerce performance on marketplaces
The combination of 2 solutions: Feed Manager System + Order Management System
Shoppingfeed intervenes in the pre-sales phase, and there are no prerequisites for connecting to it: you just need to sell products and know what you want to sell. Connection is via API, CSV file or even a CMS connection. Once the catalog has been retrieved, an account is created to control the channels on which you wish to be present, and to adapt the information entered to match the requirements of the platforms. You’ll then be able to manage your sales strategy:
- Determine product segmentation
- Determine your pricing policy
- Tailoring information to platform requirements
Shippingbo provides real-time inventory updates in parallel with Shoppingfeed.
Automate your business with business rules
Shoppingfeed and Shippingbo allow merchants to set up a number of management rules.
Shoppingfeed :
- Automate catalog creation for each sales channel (attributes, etc.).
- Automation of offers – similar or different – on each channel (prices, sales…)
- Automated mass attribute modification
Shippingbo :
- Automated order dispatching (routing rules)
- Real-time automation of stock updating
- Automated carrier selection by X carrier
In this marketplaces webinar, we have seen that, although Shoppingfeed and Shippingbo offer different functionalities, they are nonetheless complementary. Thanks to these solutions, you’re no longer dependent on a multi-tasking CMS. Both software solutions let you concentrate on your core business, since each tool allows you to distribute your products without worrying about connectivity or data exchange.
With Shippingbo: sell more, prepare your orders faster and ship for less. Test the solution for free!
