Logistics case study: Ma Petite Mercerie
Ma Petite Mercerie is a Tarn-based online retailer founded in 2010 by Christel Anglade-Moncéré. Ma petite mercerie specializes in the sale of cut fabrics and haberdashery accessories, from buttons to upholstery fabrics, sewing accessories and patterns. In addition to its website, the company also has a presence on various marketplaces, enabling it to send out 120,000 orders a year.
Problems encountered
Ma Petite Mercerie is very committed to its customers, and was faced with two major issues.
The first concerned shipping costs, which were very high for customers wishing to purchase individual items such as zippers or buttons. Shipping costs could run as high as 5 to 6 euros, making online purchasing a disincentive for consumers.
The second problem was the management of the shipping process, which required a tool to automate and standardize the labeling of shipments. The use of the “lettre suivie” (tracked letter) offered by La Poste was certainly less costly for customers, but required tedious manual labeling, with up to 20 clicks per label.
These difficulties led to delays and errors, with a direct impact on customer satisfaction and the company’s reputation.
Solutions by Shippingbo
Ma Petite Mercerie turned to Shippingbo to solve its logistics problems.
Thanks to the solution, the labeling of tracked letters has become fully automated, reducing the number of clicks required to just one. This automation made it possible to open up 100% of the single-product order flow to tracked letters, increasing the company’s shipping capacity to 150 tracked letters per day.
In addition to optimizing the labeling process, Shippingbo helped Ma Petite Mercerie analyze its logistics flows and set up a more efficient order-picking workshop. Order pickers are now equipped with connected tablets, enabling them to manage inventory in real time and follow an optimized preparation circuit.
As a result, Ma Petite Mercerie has significantly improved order preparation and dispatch speed, reduced stock-outs and increased sales. Implementing the solution was quick and easy, with the addition of three La Poste Group carriers in less than an hour.
With Shippingbo, Ma Petite Mercerie has strengthened its reputation by guaranteeing shorter delivery times and better communication with its customers. Indeed, customers now receive their tracking number as soon as their parcel is dispatched, helping to reinforce trust and transparency between the company and its customers.
This collaboration has enabled Ma Petite Mercerie to optimize its logistics processes, strengthen its reputation in the market and increase sales, while offering a quality online shopping experience to its customers.
Like Ma Petite Mercerie, you too can take Shippingbo to the next level.
