The Shippingbo Tour Toulouse on May 21, 2026 brought together merchants, partners and e-commerce experts for a tour of the Novoma warehouse, a round-table discussion on AI, customer experience and international business with Axome and Peoples Post, followed by an afterwork reception. A stopover at home, in our South of France, designed to talk logistics, growth and execution in a concrete way.
After Bordeaux and Lyon, this latest stop on the Shippingbo Tour had a special flavor. Toulouse is our home. It’s our South, our territory, a familiar setting where we were even more keen to create a useful, concrete moment close to the ground.
- A Toulouse stopover rooted in reality
- A special stage, because it was played at home
- A stopover that confirms the spirit of the Shippingbo Tour
The half-day program included a tour of the Novoma warehouse, a round-table discussion on AI, customer experience and international business, followed by an afterwork to extend the discussions. A simple but solid format, designed to discuss e-commerce logistics with merchants, partners and experts facing the same challenges.
A Toulouse stopover rooted in reality
As with the other stages of the Shippingbo Tour, the idea was not to pile on the presentations. This stopover was built around three complementary phases: immersion in the field, a sequence of expert presentations, and a free moment to continue discussions. This is the strength of the format: starting from reality, before talking about methods, organization or growth.
Immersion in the Novoma warehouse
The highlight of this year’s event in Toulouse was a visit to the warehouse of our customer Novoma. Novoma is a brand specializing in well-being and dietary supplements, present in e-commerce while also developing its distribution through other channels. This is a growing player, with very real challenges in terms of stock, preparation, dispatch and service quality.
This immersion enabled us to get back to basics: to see how a brand structures its logistics when volumes increase, flows become more complex and execution becomes a direct performance lever. Observing routes, understanding organization, discussing day-to-day trade-offs – this is what makes this format so valuable. Here, logistics isn’t told from a slide. You see it in the field.
A round table on the issues transforming e-commerce
The second sequence extended this logic with a round table devoted to AI, customer experience and international business. For this edition, discussions were led by Axome and Peoples Postalso partners of the event.
The advantage of this sequence is that it brings together subjects that are often separated, even though they are constantly interrelated in real-life operations. AI raises the question of automation and control. The customer experience also depends on the quality of logistics execution. And international business involves much more than commercial ambition: it presupposes reliable flows, a good level of organization and the ability to keep the promise right through to delivery. It’s this cross-fertilization of expertise that makes this format so useful.
A special stage, because it was played at home
Beyond the content, this stopover in Toulouse had a different tone. Toulouse was our home. And you could feel it in the energy of the day, in the closeness of the exchanges and in the pleasure of welcoming merchants, partners and experts to a territory that is part of our history.
Even more direct exchanges in a familiar setting
When we play at home, we don’t try to do more. We try to do just that. This stage in Toulouse confirmed what makes the Shippingbo Tour so valuable: a tight format, designed to encourage availability, proximity and quality of exchanges.
In the warehouse, during the round table or at the afterwork, discussions got to the heart of the matter. We talked about organization, flows, growth, tools, operational constraints, but also very concrete day-to-day decisions. And it’s precisely in this type of setting that conversations become most useful: when they’re direct, honest and connected to reality on the ground.
The tour continues after Toulouse
With this stop in our South, the Shippingbo Tour continues its 2026 momentum. For those who weren’t in Toulouse, the tour continues with the next stops:
- Lille: June 18, 2026
- Nantes: October 15, 2026
This regional approach is an extension of a simple conviction: logistics and e-commerce issues are experienced everywhere on the ground. By getting as close as possible to local areas, the Shippingbo Tour creates a framework more conducive to useful encounters, targeted exchanges and concrete feedback.
A stopover that confirms the spirit of the Shippingbo Tour
With this stopover in Toulouse, the Shippingbo Tour confirms what makes it so valuable: less distance, more on-the-ground; less theory, more concrete. Between the visit to the Novoma warehouse, the round-table discussion with Axome and Peoples Post, and the discussions at the end of the day, this stopover showed that a useful event is first and foremost one that helps to better understand operational realities.
At Shippingbo, this is exactly the approach we advocate: more reliable, clearer and more operational e-commerce logistics. And when this approach can be experienced at home, in the South of France, with people who speak the truth and share their experience, the value is immediate.
To keep up to date with the Shippingbo Tour and register for upcoming dates, visit our social networks.
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