The Shippingbo Tour Lyon on April 29, 2026 brought together merchants, partners and e-commerce experts for a tour of theEsprit Padel Shop warehouse, a roundtable discussion at The Ruck Hotel on AI, customer experience and international business, followed by an afterwork reception. A stopover designed to talk logistics, growth and execution in concrete terms.
On Wednesday, April 29, 2026, the Shippingbo Tour stopped off in the City of Lights to continue its French tour. After Bordeaux, this new stop confirmed the format’s ambition: to put the field, peer-to-peer exchanges and concrete feedback back at the center.
The half-day program included a tour of our customer Esprit Padel Shop’s warehouse, a round-table discussion at The Ruck Hotel on AI, customer experience and international issues, followed by an afterwork to extend the discussions. A simple but effective formula for discussing e-commerce logistics with people facing the same challenges.
A Lyon stage built around concrete action
As with the other stages of the Shippingbo Tour, the idea was not to line up a series of presentations, but to create a real moment of exchange based on real-life situations. This stopover in Lyon was therefore designed in 3 stages: an immersion in the field, a sequence of expert talks and a more informal time for continuing the conversations.
An immersion in the Esprit Padel Shop warehouse
The highlight of this year’s event in Lyon was a visit to the warehouse of our customer Esprit Padel Shop. Esprit Padel Shop is an online boutique specializing in padel equipment: rackets, shoes, bags, balls, clothing and accessories for players of all levels. A growing e-commerce player, Esprit Padel Shop faces very real challenges in terms of stock, preparation, shipping and quality of service.
This immersion enabled us to get back to basics: to see how an e-commerce business is organized on a day-to-day basis when volumes are increasing, customer expectations are rising and logistics is becoming a real performance issue. Observing flows, talking about organization, understanding trade-offs in the field – that’s what makes this format so useful. We don’t talk about execution in theory. We see it.
A round table to cross-fertilize expertise
The second sequence took place at The Ruck Hotel, with a round table dedicated to: AI, customer experience and international. Around the table: Centric Shoppingfeed, Axome and Mondial Relay.
The point of this sequence is to compare issues that are often dealt with separately, even though they are closely linked in reality. AI is not a separate subject. It raises the question ofautomation, control andoperational efficiency. The customer experience is not limited to the front line. It also depends on the quality of logistics execution. And international business is never just a commercial issue: it involves the reliability of flows, carriers, tracking and organization.
A format that encourages more useful exchanges
Over and above the content, the Lyon leg confirmed what makes Shippingbo Tour so strong: a deliberately tighter format, designed to encourage proximity, availability and quality of exchanges.
In-depth discussions, far from over-formatted speeches
What emerges from a stage like the one in Lyon is the value of direct exchanges. When participants take the time to talk to each other, share their constraints and compare practices, the conversations gain in usefulness.
The Shippingbo Tour was designed to do just that. Not to increase the number of announcements, but to create the right conditions for in-depth discussions. In a warehouse, around a round table or during an afterwork session, topics become more concrete, more precise and more actionable. And that’s often where the best ideas come from: feedback, frank questions and exchanges between professionals who speak the same language.
A tour that continues after Lyon
Lyon is part of a wider dynamic. The Shippingbo Tour continues in 2026, with several other stages planned in different cities.
- Toulouse: May 21, 2026
- Lille: June 18, 2026
- Nantes: October 15, 2026
A step that confirms the format’s appeal
With this stopover in Lyon, the Shippingbo Tour confirms what makes it so valuable: less distance, more fieldwork; less theory, more concrete action. From a visit to Esprit Padel Shop’s warehouse, to a round-table discussion at The Ruck Hotel with Centric Shoppingfeed, Axome and Mondial Relay, followed by discussions at the end of the day, this stopover showed that a useful event is first and foremost one that helps to better understand operational realities.
At Shippingbo, this is exactly the approach we advocate: more reliable, clearer and more operational e-commerce logistics. To keep up to date with the Shippingbo Tour and register for upcoming dates, please visit our social networks.
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