The Shippingbo Tour Lyon on April 29, 2026 brought together merchants, partners and e-commerce experts for a tour of theEsprit Padel Shop warehouse, a roundtable discussion at The Ruck Hotel on AI, customer experience and international business, followed by an afterwork reception. A stopover designed to talk logistics, growth and execution in concrete terms.
On Wednesday, April 29, 2026, the Shippingbo Tour stopped off in the City of Lights to continue its French tour. After Bordeaux, this new stop confirmed the format’s ambition: to put the field, peer-to-peer exchanges and concrete feedback back at the center.
On the agenda for this half-day event: a tour of our client Esprit Padel Shop’s warehouse, a roundtable discussion at The Ruck Hotel focusing on AI, the customer experience, and international business, followed by an after-work gathering to continue the discussions. A simple yet effective format for discussing e-commerce logistics with people facing the same challenges.
A stop in Lyon built around practical applications
As with the other stops on the Shippingbo Tour, the idea wasn’t to string together presentations, but to create a genuine opportunity for discussion based on real-life situations. This stop in Lyon was therefore structured in three parts: a hands-on field experience, an expert session, and a more informal time to continue the conversations.
An On-Site Visit to the Esprit Padel Shop Warehouse
The highlight of this Lyon event was a tour of our client Esprit Padel Shop’s warehouse. Esprit Padel Shop is an online store specializing in padel equipment: rackets, shoes, bags, balls, apparel, and accessories for players of all skill levels. A growing e-commerce player facing very real challenges in inventory management, order fulfillment, shipping, and service quality.
This immersion allowed us to get back to basics: seeing how an e-commerce business operates on a day-to-day basis as volumes increase, customer expectations rise, and logistics become a key performance factor. Observing workflows, discussing organizational structures, and understanding on-the-ground trade-offs—that’s what makes this format so valuable. We’re not just talking about execution in theory—we’re seeing it in action.
A roundtable discussion to bring together diverse expertise
The second sequence took place at The Ruck Hotel, with a round table dedicated to: AI, customer experience and international. Around the table: Centric Shoppingfeed, Axome and Mondial Relay.
The point of this sequence is to compare issues that are often dealt with separately, even though they are closely linked in reality. AI is not a separate subject. It raises the question ofautomation, control andoperational efficiency. The customer experience is not limited to the front line. It also depends on the quality of logistics execution. And international business is never just a commercial issue: it involves the reliability of flows, carriers, tracking and organization.
A format that promotes more meaningful exchanges
Beyond the content, this stop in Lyon confirmed what makes the Shippingbo Tour so strong: a deliberately more intimate format, designed to foster closeness, accessibility, and the quality of the discussions.
In-depth discussions, far removed from overly scripted speeches
What emerges from a stage like the one in Lyon is the value of direct exchanges. When participants take the time to talk to each other, share their constraints and compare practices, the conversations gain in usefulness.
The Shippingbo Tour was designed to do just that. Not to increase the number of announcements, but to create the right conditions for in-depth discussions. In a warehouse, around a round table or during an afterwork session, topics become more concrete, more precise and more actionable. And that’s often where the best ideas come from: feedback, frank questions and exchanges between professionals who speak the same language.
A tour that continues beyond Lyon
Lyon is part of a broader initiative. The Shippingbo Tour will continue in 2026 with several other stops planned in various cities.
- Toulouse: May 21, 2026
- Lille: June 18, 2026
- Nantes: October 15, 2026
A stop that underscores the value of the format
With this stop in Lyon, the Shippingbo Tour reaffirms what makes it valuable: less travel, more on-the-ground experience; less theory, more practical application. From the tour of the Esprit Padel Shop warehouse to the roundtable discussion at The Ruck Hotel with Centric Shoppingfeed, Axome, and Mondial Relay, followed by the end-of-day discussions, this stop demonstrated that a valuable event is, first and foremost, one that helps participants better understand operational realities.
At Shippingbo, this is exactly the approach we advocate: more reliable, clearer and more operational e-commerce logistics. To keep up to date with the Shippingbo Tour and register for upcoming dates, please visit our social networks.
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