Your e-commerce site can handle more orders. But is your logistics organization keeping up? In this e-commerce logistics webinar, Axome, Mezamé, and Shippingbo discuss the challenges that arise after an order is placed and the mistakes to avoid so you can improve your CMS, order fulfillment, inventory, and shipping without shifting the complexity to the back office.

Your website is receiving more orders, your sales channels are expanding, and your business is growing. Yet, behind the scenes, every new order can still trigger a series of tasks: filtering orders, preparing products, selecting a carrier, generating a shipping label, or updating inventory.

This is often where e-commerce logistics first reaches its limits. Not because the CMS is bad, but because it is gradually being asked to handle operations for which it was not designed.

On October 15, 2026, Axome, Mezamé, and Shippingbo will discuss a real-world case study: Mezamé’s transformation, from its migration from PrestaShop to Shopify to the restructuring of its logistics operations.

Why Growth Reveals the Limits of Your E-commerce Architecture

E-commerce Logistics Webinar

Switching CMS platforms can improve the user experience, make site administration easier, or support new business needs. But a successful redesign doesn’t end the moment the customer clicks “Checkout.”

The order must then be processed, picked, and shipped. Inventory levels must remain consistent. Teams must know what to pick and how to ship it.

This is precisely where technical architecture meets the reality on the ground.

A small task becomes a major problem at scale

Export a file. Apply a filter. Manually select a carrier. Generate a shipping label. Verify information in a second tool.

Taken separately, each of these actions seems acceptable. But when repeated across hundreds or thousands of orders, they end up directly impacting team productivity.

The problem, therefore, isn’t just the number of orders. It’s the number of manual actions required to process each one.

Your CMS shouldn’t become your default logistics tool

An e-commerce CMS plays a central role in online sales. But as workflows become more complex, management of e-commerce orders, inventory, order fulfillment, and carriers requires a dedicated execution strategy.

The challenge, then, is to enable the various building blocks to communicate with one another rather than concentrating all the complexity into a single tool.

This also allows the organization to evolve gradually, without having to rebuild its entire architecture at every new stage of growth.

Mistakes That Can Slow Down Your Logistics Operations

During the webinar, teams from Axome, Mezamé, and Shippingbo will discuss three common mistakes that occur when website growth and operational growth are no longer considered together.

The goal: to identify bottlenecks before they become an operational ceiling.

Thinking of the redesign solely from a front-office perspective

Migrating from PrestaShop to Shopify involves more than just the product catalog, the checkout process, or the customer experience.

She also asks a very specific question: What happens once the order is placed?

At Mezamé, the planning process specifically combined the evolution of the CMS with the restructuring of operations. The webinar will provide an opportunity to revisit this transformation with Axome, which supported the Shopify redesign—Mezamé on the operations side and Shippingbo on the logistics side.

Automate Without Sacrificing Operational Flexibility

Logisticslogistics automation is only worthwhile if it truly eliminates repetitive tasks without trapping teams in overly rigid processes.

Order fulfillment, carrier selection, label generation, or inventory management: every automation initiative must address a specific operational challenge.

For 30 minutes, the three speakers will share lessons learned from the Mezamé project and the trade-offs to consider when building an architecture capable of supporting growth.

Scaling the website and logistics at the same pace

An e-commerce overhaul can boost sales. It must also lay the groundwork for what comes after the sale.

If your team is already juggling multiple tasks involving the CMS, orders, fulfillment, carriers, and inventory, expecting higher volume will only amplify these bottlenecks.

Shippingbo operates specifically at this execution layer by connecting OMS, WMS, and TMS to centralize and automate logistics operations without requiring the CMS to handle everything.

Join the Axome x Mezamé x Shippingbo webinar on Thursday, October 15, 2026, at 11:00 a.m. to hear about Mezamé’s experience and learn the three mistakes to avoid as your e-commerce business grows:

Nouveau call-to-action hbspt.cta.load(19573982, ‘9a465841-01f7-46eb-bd32-5f79cd2785cb’, {“useNewLoader”:”true”,”region”:”eu1″});

FAQ

@import url(‘https://fonts.googleapis.com/css2?family=Roboto:wght@300;400;700&display=swap’);.faq{font-family:’Roboto’,arial,sans-serif}.faq-item{border:1px solid #e5e7eb;border-radius:8px;margin-bottom:12px;background:#fff;overflow:hidden}.faq-button{width:100%;text-align:left;padding:16px 20px;font-size:20px;font-weight:700;color:#0C375A;background:#fff;border:0;cursor:pointer;display:flex;align-items:center;justify-content:space-between;font-family:’Roboto’,arial,sans-serif}.faq-button:focus{outline:2px solid #0C375A;outline-offset:2px}.faq-icon{font-size:20px;flex:0 0 auto}.faq-panel{padding:0 20px 16px 20px;display:none}.faq-panel.open{display:block}.faq-panel p{margin:0;font-size:18px;line-height:1.6;color:#000;font-weight:300;font-family:’Roboto’,arial,sans-serif}.faq-panel p strong{font-weight:700}{“@context”: “https://schema.org”, “@type”: “FAQPage”, “mainEntity”: [{“@type”: “Question”, “name”: “À qui s’adresse ce webinar ?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Ce webinar s’adresse aux dirigeants, responsables e-commerce et responsables opérations ou logistique de marques en croissance qui rencontrent des frictions entre leur CMS, la gestion des commandes, la préparation, les stocks et l’expédition.”}}, {“@type”: “Question”, “name”: “Pourquoi parler de CMS dans un webinar sur la logistique e-commerce ?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Parce que les limites opérationnelles apparaissent souvent après la commande. Un CMS peut parfaitement gérer la vente en ligne sans pour autant couvrir les besoins liés à la préparation, au stock, aux transporteurs ou à l’exécution logistique.”}}, {“@type”: “Question”, “name”: “Que vais-je apprendre pendant ce webinar ?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Vous découvrirez comment identifier les frictions opérationnelles qui ralentissent la croissance, comment mieux articuler CMS et logistique, et quelles erreurs éviter lorsque les volumes de commandes augmentent.”}}, {“@type”: “Question”, “name”: “Le webinar s’appuie-t-il sur un cas concret ?”, “acceptedAnswer”: {“@type”: “Answer”, “text”: “Oui. Axome, Mezamé et Shippingbo reviendront sur la transformation menée chez Mezamé, notamment autour de la refonte Shopify et de la structuration des opérations logistiques.”}}]}

This webinar is intended for executives, e-commerce managers, and operations or logistics managers at growing brands who are experiencing friction between their CMS, order management, fulfillment, inventory, and shipping.

Because operational limitations often become apparent after an order is placed. A CMS can effectively manage online sales without necessarily addressing the needs related to order fulfillment, inventory, carriers, or logistics execution.

You’ll discover how to identify operational bottlenecks that slow down growth, how to better integrate your CMS and logistics, and what mistakes to avoid as order volumes increase.

Yes. Axome, Mezamé, and Shippingbo will discuss the transformation carried out at Mezamé, particularly regarding the Shopify redesign and the restructuring of logistics operations.

document.querySelectorAll(“.faq-button”).forEach(function(b){b.addEventListener(“click”,function(){var e=this.getAttribute(“aria-expanded”)===”true”;var p=document.getElementById(this.getAttribute(“aria-controls”));var i=this.querySelector(“.faq-icon”);this.setAttribute(“aria-expanded”,String(!e));if(!e){p.classList.add(“open”);i.textContent=”➖”;}else{p.classList.remove(“open”);i.textContent=”➕”;}});});

Glossary

E-commerce CMS

A tool used to manage an e-commerce site, its product catalog, content, and orders. Shopify and PrestaShop are examples of e-commerce CMS platforms.

WHO

Order Management System. A tool that centralizes and coordinates orders from various sales channels.

WMS

Warehouse Management System. Software designed to manage warehouse operations, such as storage, picking, and order fulfillment.

TMS

Transport Management System. A tool that manages and automates operations related to transportation and shipping.