You’re already selling internationally, but your existing markets haven’t yet reached their full potential. This webinar shows how to improve international conversion rates through a better local experience and more reliable execution, from order management and warehousing to shipping. Ultimately, it’s the entire OMS, WMS, and TMS chain that drives more profitable cross-border expansion.
You’re already selling outside of France. The real issue isn’t just about expanding into yet another country. The real issue is whether your current markets are truly living up to their full potential.
This webinar on cross-border expansion is designed for brands that want to improve their international conversion rates without complicating their logistics operations. It will take place on Thursday, June 25, at 11 a.m., online, in a 30-minute session, featuring Maxime Zablot from Shippingbo and Arnaud Vançon from Global-e.
Why This Webinar Is Worth Your Attention
Beaucoup de marques raisonnent encore leur développement international comme une succession d’ouvertures de pays. Ce réflexe fait perdre de vue l’essentiel : la croissance la plus rentable se joue souvent sur les marchés déjà actifs. C’est là que se font les arbitrages qui comptent vraiment : qualité de l’expérience locale, niveau de conversion cross-border, fluidité de l’exécution, maîtrise des retours et lisibilité de l’offre.
That is precisely the focus of this webinar. The goal is not to discuss international business in abstract terms, but to show how to transform existing operations into a driver of profitable growth. In other words: to better manage what is already in place, rather than adding complexity without ensuring performance.
What You’ll Learn in Practice
In 30 minutes, you’ll first learn how to identify the markets with the greatest growth potential. Not based on intuition. Not “in general.” Market by market, with a more detailed analysis of real opportunities.
Le webinar reviendra ensuite sur les leviers qui ont un impact direct sur la performance internationale : devises locales, pricing, moyens de paiement, transparence sur les taxes & duties et qualité de l’expérience de retour. Ce sont ces points qui font souvent la différence entre une présence internationale visible et une présence internationale qui convertit vraiment.
Why Operational Execution Makes the Difference
Cross-border performance doesn’t depend solely on the front end. It also hinges on everything the customer doesn’t see at first glance but quickly experiences: reliable inventory, on-time delivery, clear tracking, customs management, and frictionless returns. This is precisely where many brands lose out on international conversions without always realizing it right away. The bottom line is clear: the friction points that hinder growth lie in inventory, shipping, tracking, customs, and returns.
Pour traiter ces sujets durablement, il faut regarder la chaîne opérationnelle dans son ensemble. C’est là qu’entrent en jeu l’OMS, le WMS et le TMS.
- WHO centralizes and coordinates orders across sales channels and logistics sites.
- The WMS manages warehouse operations, with three key priorities: inventory accuracy, order fulfillment quality, and control of on-the-floor operations.
- The TMS manages the transportation layer: carrier selection, shipping, tracking, and related documents.
At Shippingbo, this approach is central to our business: the platform is designed as an all-in-one e-commerce logistics suite that combines OMS, WMS, and TMS to execute and orchestrate logistics in a more reliable, transparent, and cost-effective manner.
Dans un contexte international, cette articulation devient encore plus critique. Une marque peut très bien avoir une bonne offre locale et malgré tout perdre en performance si l’orchestration des commandes, la préparation en entrepôt et l’exécution transport ne suivent pas. C’est aussi ce qui rend le sujet de ce webinar intéressant : il ne parle pas seulement de croissance cross-border, il parle de la manière de la rendre soutenable opérationnellement.
Your next growth driver may already be in place
When a brand is already selling internationally, the next source of growth doesn’t always come from a new country. It often comes from better management of existing markets, with a more accurate understanding of local conditions, a more refined conversion strategy, and more reliable execution.
This webinar is designed for teams that want to accelerate their international growth without adding more complexity. Shippingbo helps brands streamline, coordinate, and scale their e-commerce logistics. With Global-e, the approach becomes even more practical: improve local conversion rates while maintaining control over execution.
Reserve your spot for the webinar on June 25 at 11 a.m.!
FAQ
Profitable cross-border growth involves expanding your international sales without eroding your margins or complicating your operations to the point of hindering execution. It relies as much on international conversion rates as it does on the quality oflogistics execution.
The most critical factors are the local currency, pricing, payment methods, transparency regarding taxes and duties, delivery promises, and the returns experience. These are often the factors that shift a market from a mere commercial presence to true success.
Because poor execution directly undermines the customer experience and profitability. Inaccurate inventory, missed deadlines, unclear tracking, customs issues that weren’t anticipated, or complex returns create friction that lowers conversion rates and increases operating costs.
You need to consider several factors: conversion rate, acquisition cost, quality of the local customer experience, average order value, return rate, customs restrictions, and the operational capacity to deliver on the customer promise. The key is not to view the international market as a “single entity,” but rather to analyze it market by market.
Selling internationally means receiving orders from outside France. Being well-structured means being able to handle these sales with a consistent local experience, reliable workflows, transparent logistics, and management that’s precise enough to grow without running into problems. This becomes critical as soon as volumes increase or when multiple markets need to be managed simultaneously.
Glossary
Cross-border
E-commerce sales made in international markets, beyond the domestic market.
WHO
Order Management System. A tool that centralizes, synchronizes, and coordinates orders across sales channels, inventory, and logistics sites.
WMS
Warehouse Management System. A tool that manages warehouse operations: inventory, storage locations, order fulfillment, restocking, inventory counts, and operational reliability.
TMS
Transport Management System. A tool that manages transportation: carrier selection, labels, tracking, shipping documents, and shipment processing.
Taxes & Duties
Taxes and customs duties applied to international orders. How clearly they are presented directly affects conversion rates and the shopping experience.