This article is your essential guide to success on a dynamic marketplace: ManoMano. From eligibility to logistics management, we reveal the secrets of effective selling, while highlighting the unique advantages of this platform. Whether you’re an e-commerce veteran or an ambitious newcomer, get ready to take your business to new heights with ManoMano!
When it comes to online sales, it’s essential to choose the right platform to display your products. ManoMano, specialized in DIY and gardening, has established itself as an essential platform for sellers in the sector.
But given this opportunity, how can an e-tailer effectively sell its products on ManoMano and capitalize on this specialized audience? Between logistical challenges, inventory management and price competitiveness, the stakes are high. This article aims to answer this question, guiding you step by step towards a successful and profitable integration on ManoMano, while maintaining operational efficiency thanks to tools adapted to your business.
ManoMano: what is it?
Born in 2013 under the name MonEchelle.fr, ManoMano quickly established itself as a pioneer in the digitalization of the DIY and gardening shopping experience. The idea? To offer a marketplace for all DIY and gardening products under one digital roof.
This innovative concept and its strategy based on specialization have set ManoMano apart from other marketplace giants. Indeed, unlike some of its major competitors, ManoMano focuses exclusively on bringing buyers and sellers together without selling its own products, thus reducing internal competition.
Success was not long in coming. Renamed ManoMano in 2015, the start-up quickly gained notoriety, diversifying its offering from electricity to home furnishings. This dazzling growth has propelled it to become one of France’s most sought-after startups, joining the prestigious Next 40 in 2019. By 2021, its valuation will have reached $2.6 billion, giving it the envied status of a Unicorn.
Today, ManoMano is no longer simply a French marketplace, but a major player in the European DIY and gardening market, present in six countries and bringing together over 4,000 merchant partners.
How do I sell on ManoMano?
Selling on ManoMano means joining a leading DIY, renovation and gardening marketplace. The procedure for selling your products is specific, but intuitive, provided you follow the right steps.
First of all, you need to check that your company meets ManoMano’s requirements. Your company must be established in France and active, with a valid SIRET number and a supporting document such as a Kbis or artisan’s card, while specifying your area of expertise.
Once you’ve confirmed that your products correspond to the categories accepted by ManoMano, such as tools or home furnishings, the process can begin. To put your items up for sale on ManoMano, you need to go through a crucial step: the creation of a product data feed. This flow must include information on both the offer and the product itself, such as :
- EAN
- SKU
- The price
- Quantity
- Product condition
- A comment from the seller
- Detailed description
- Images
- The brand
- The supplier
- Product URL
- Size
- The weight
- The category.
To manage this flow and your business on ManoMano optimally, we recommend the use of an integrated order and inventory management system, such as that offered by Shippingbo. These tools centralize your operations and synchronize your inventory with the platform, ensuring accurate stock management and automatic updating of available quantities, which is crucial for avoiding out-of-stock sales.
Why sell on ManoMano?
Selling on ManoMano means choosing a specialized platform that can boost your sales in the DIY and gardening sectors. Here are the reasons why ManoMano could be an asset to your online business.
A European market within reach
By launching your business on ManoMano, you’re guaranteed unprecedented visibility. Imagine your products on display in front of an audience of 50 million visitors a month. This represents an unprecedented opportunity to make your offers accessible to millions of already qualified and interested European consumers. It’s a powerful lever for increasing your reach in the specialized DIY and home improvement market, where your expertise can really shine.
A selective, long-term partnership
ManoMano is not just a platform, it’s a partner that meticulously selects its merchants to offer daily, personalized support. This translates into stable, long-lasting business relationships, as evidenced by the fact that 96% of sellers choose to stay with ManoMano after the first year. The emphasis is on shared growth and ongoing support.
Simplified logistics with ManoFulfillment
The ManoFulfillment service is designed to take the hassle out of logistics. By entrusting your products to ManoMano, you benefit from complete logistics expertise, from storage to delivery, while being able to concentrate fully on your core business. This logistics facilitation not only saves you time, but also ensures quality for your customers.
Advanced tools for optimum visibility
ManoMano equips you with an array of marketing tools to increase your visibility and sales. Whether through co-branding campaigns, targeted advertising space or a presence on social networks, every strategy is designed to put your products in the spotlight.
A business model designed with you in mind
With an adaptable, no-commitment business model, you’re in control of your presence on ManoMano. A monthly subscription of €35 plus VAT and commissions tailored to each product category make access to this platform all the more attractive. ManoMano offers a transparent and fair cost structure, allowing a fair distribution of profits.
8 tips to increase your sales on ManoMano
Efficient logistics management is crucial to success on ManoMano. Here’s how to improve yours:
- Adopt high-performance inventory management: use tools that enable you to monitor your inventory in real time, minimizing the risk of out-of-stock sales.
- Streamline order processing: integrate an order management system like Shippingbo’s OMS with ManoMano for seamless synchronization.
- Detail your product sheets: each product must be accompanied by an exhaustive description and visuals that comply with ManoMano standards.
- Automate stock updates: ensure that every sale is instantly reflected in your stock levels across all platforms with Shippingbo’s WMS.
- Anticipate seasonal trends: adjust your product offering according to the season to maximize sales when demand is at its peak.
- Aim for an excellent satisfaction score: encourage positive feedback to maintain an average score above 4 out of 5.
- Optimize your refund and delivery rates: keep them below 5% to demonstrate your reliability.
- Ensure prompt after-sales service: refunds and responses to queries should be made as quickly as possible, within 7 days and 24 hours respectively.
Exploit the potential of ManoMano with Shippingbo
Selling on ManoMano is much more than a simple commercial transaction: it’s about joining a community, a promise of quality and service. Every product sent, every customer interaction is a reflection of your brand and the marketplace’s commitment to its users. Late deliveries, order errors or poor after-sales service can quickly damage the brand image you and ManoMano are trying to build. With this in mind, ManoMano, mindful of its reputation, maintains high standards, not hesitating to highlight sellers who excel.
That’s where Shippingbo comes in, a major ally in sharpening your logistics management at ManoMano. With integrated solutions such as an Order Management System (OMS), Warehouse Management System (WMS), and Transport Management System (TMS), Shippingbo ensures that every step, from order to delivery, is optimized for excellence. For those looking to expand their presence in other markets, our guide to the French Marketplace can open additional doors.
Shippingbo enables you not only to synchronize your inventory in real time to prevent any stock shortages, but also to centralize orders from all your sales channels. And with an extensive network of connected carriers, you can guarantee your customers a delivery experience that lives up to their expectations. Also consider selling on Amazon to access a global market, or explore the specifics of the jewelry market with selling on the Maty marketplace.
Finally, Shippingbo not only improves the fluidity of your logistics operations, but also plays a key role in improving your Key Performance Indicators (KPIs) on ManoMano, boosting your visibility and sales.
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