On Amazon, losing visibility isn’t always about price. Winning the Amazon Buy Box 2026 depends on a broader balance: better-controlled competition, reliable stock, a solid delivery promise and a well-balanced margin. This webinar will help you distinguish between pricing and execution, so that you can act on the right levers.
On Amazon, having a presence is no longer enough. Your product sheets can be online, your prices competitive, and yet still not be very visible. The real question lies elsewhere: how many of your offers are actually seen by buyers, and why do some win the Buy Box while others stagnate?
- Why this webinar deserves your attention
- A short format, so you can leave with concrete levers for action
This is precisely the topic of the next webinar co-hosted by Multiply and Shippingbo, on Thursday June 11, 2026 from 11:00 to 11:30 am.
Why this webinar deserves your attention
The rules of the game have changed. Amazon doesn’t just value price. The visibility of an offer also depends on the quality of your execution: stock reliability, delivery promise, service quality and the ability to keep your commitments on a product-by-product basis. For e-tailers already active on Amazon, ignoring these levers means leaving margin, visibility and sales to better-managed competitors.
This webinar is aimed at e-tailers, brands and retailers already present on Amazon, in particular marketplace managers, e-commerce managers and operations or logistics managers. In other words: teams who are no longer looking for generic advice, but for concrete levers to better arbitrate between price, stock, shipping and profitability.
What you’ll learn during the session
With Cédric Ribi, Head of Sales at Multiply, and Maxime Zablot, Head of Partnership & Ecosystem at Shippingbo, this webinar will show you how to analyze your actual visibility by marketplace, identify the competitors who are taking up space on a product-by-product basis, and pinpoint the references on which you could sell at a higher price without losing competitiveness.
L’intérêt n’est pas théorique. Le webinar promet un use case Amazon concret pour distinguer un problème de prix d’un problème d’exécution. C’est un point clé : beaucoup de marchands pensent perdre la Buy Box à cause de leur pricing, alors qu’ils sont en réalité pénalisés par un stock peu fiable, une promesse de livraison fragile ou une qualité de service insuffisamment maîtrisée.
Why Shippingbo is involved
Shippingbo helps e-commerce organizations already facing real execution complexity to make their operations more reliable, orchestrated and scalable. This positioning is particularly relevant on Amazon, where poorly synchronized inventory and unstable logistics execution always end up costing visibility and sales performance.
When orders, stocks and shipments are managed by dispersed tools, teams are more affected than they are able to manage. Conversely, more reliable, more visible and more profitable logistics enable us to act on the real levers of marketplace performance: product availability, shipping quality, consistency of customer promise and a better understanding of the trade-offs to be made. This is exactly the logic behind Shippingbo’s content and approach in the field.
A short format, so you can leave with concrete levers for action
En 30 minutes, ce webinar va à l’essentiel. Vous verrez comment mesurer votre visibilité réelle, identifier vos concurrents en micro comme en macro, détecter vos opportunités de marge, améliorer vos chances de récupérer la Buy Box et piloter les bons leviers entre pricing, expédition et qualité de service. Pas de discours flou, pas de recette universelle : un cadrage clair pour mieux comprendre ce qu’Amazon valorise vraiment en 2026.
Sur Amazon, la Buy Box ne se joue pas uniquement sur quelques centimes. Elle se joue dans la capacité à exécuter proprement, à tenir sa promesse et à piloter finement ses offres. Ce webinar vous aidera à voir plus clair sur ce qui freine réellement votre visibilité et sur les premières actions à engager.
With Shippingbo, logistics isn’t just an afterthought. It’s a concrete lever for making your inventories more reliable, better orchestrating your flows and supporting your marketplace performance.
Register now!
FAQ
The Buy Box is the main purchase insert on an Amazon product page. It captures the majority of purchases, as it highlights the offer that Amazon deems most relevant according to several criteria, including price, quality of service, stock availability and logistical performance.
No. The webinar brief makes it clear: you have to distinguish between a pricing problem and an execution problem. An offer can lose visibility not because it’s too expensive, but because the stock is unreliable, the delivery promise is not as good, or the quality of service is insufficient.
Because Amazon values offers that deliver on their customer promise. If your inventories are poorly synchronized, if your shipments are irregular or if your lead times are poorly managed, this ultimately weighs on your competitiveness. Reliable logistics therefore not only improves execution, but also your chances of recovering visibility and Buy Box.
This webinar is aimed at e-tailers, brands and retailers already active on Amazon, including marketplace managers, e-commerce managers and operations or logistics managers. It is designed for companies who want to better manage their visibility, margins, inventory and delivery promise.
Glossary
Buy Box
main location on Amazon that displays the highlighted offer and facilitates immediate purchase.
Marketplace
online sales platform that brings together several sellers on a single site, such as Amazon.
Pricing
pricing policy applied to your products, based on the market, the competition and your margin.
WHO
Order Management System, a tool that centralizes and orchestrates orders between sales channels and logistics.
WMS
Warehouse Management System, a tool that controls warehouse operations such as stock, locations, preparation and movements.
TMS
Transport Management System, a tool dedicated to managing shipments and carriers.