“On average, it takes us around 0.5 days to prepare an order, so there’s been a real improvement compared with before, when we were between 1 and 2 days.”
Logistics case study: Novama
Novoma is a company specializing in the sale of dietary supplements, initially established solely online. It offers a variety of around thirty products focused on health and well-being, aimed at a wide audience, including adults and children. The product range offers a variety of benefits, meeting a multitude of health needs.
Historically, Novoma has used its website as its main sales tool, leveraging Shopify, a CMS recognized for its ease of use and efficiency in e-commerce. In addition to its online presence, Novoma has over time extended its reach on Amazon, adopting the two business models available on the platform: seller and vendor.
More recently, Novoma has diversified its distribution channels by entering the retail and pharmaceutical sectors. This expansion represents a significant evolution in its sales strategy, requiring logistical adaptation to efficiently manage the various product flows through these new channels.
Problems encountered
In the early days, the company managed its logistics from a very modest apartment in the South-West of France. Packages were prepared by hand and dropped off at the post office, representing a very small-scale logistics operation. This initial experience, while instructive, was far from optimal in terms of efficiency and ability to evolve.
The next step was to outsource their logistics to Amazon. While this solution offered a certain degree of efficiency, it didn’t allow for any personalization of shipments, nor the possibility of showing that packages were shipped directly by the company itself, which was crucial for reinforcing brand identity with customers.
The company then collaborated with traditional logisticians, a phase that brought better interaction and more direct access to the warehouse. This period enabled a deeper immersion in the practical aspects of logistics, but with limits in terms of control and flexibility over global operations.
The transition to Big Blue marked a significant improvement, thanks in particular to access to more accurate data and anticipatory functionalities. However, despite these improvements, the company still lacked total control over its logistics, which it saw as a major drawback.
Shippingbo solutions
Shippingbo offers an integrated platform that enables users to efficiently manage their order flows while having direct control over warehouse operations. Thanks to its intuitive interface, customers can intervene directly on their orders, greatly simplifying internal logistics…
Like Novoma, you too can take Shippingbo to the next level:
