How can you effectively manage your supply chain when flows are exploding, sales channels are multiplying and customer expectations are intensifying? The logistics dashboard is becoming an indispensable ally for tracking your KPIs, reducing costs, improving lead times and staying in control. The aim: to turn your logistics data into profitable decisions. Here’s the complete guide, designed for e-commerce logistics and operations managers who want to make the transition to data-driven management, without unnecessary complexity.
- What is a logistics dashboard?
- Why is it key to an omnichannel e-commerce supply chain?
- Logistics KPIs to track
- Building your logistics dashboard: method and tools
- Good management practices (alerts, reviews, continuous improvement)
- Use case: Shippingbo at the service of BX-Logistique
If you’re a logistics or operations manager in e-commerce, you know how difficult it is to juggle inventory management, delivery times, returns, costs and customer satisfaction. In this context, the logistics dashboard is not a luxury: it’s a strategic tool that’s all too often under-exploited.
Designed to transform your operational data into levers for action, a good dashboard helps you track your indicators, anticipate problems and make rapid, fact-based decisions. But you need to know what to measure, with which tools, and how to interpret the results.
In this article, you’ll find a comprehensive, data-driven and performance-oriented guide to building a truly useful logistics dashboard: clear, actionable, connected to your systems (OMS, WMS, TMS) and aligned with your business objectives.
What is a logistics dashboard?
A logistics dashboard is much more than a file filled with figures. It’s a decision-making, structuring tool that provides a synthetic view of supply chain performance. Its aim: to give logistics managers the keys to acting quickly and effectively.
Precise definition and objectives for the logistics manager
In concrete terms, a logistics dashboard groups together the main logistics indicators (or logistics KPI) linked to storage, transport, preparation, delivery and returns activities. Its purpose is to enable the logistics manager to monitor service quality, optimize costs and lead times, anticipate drifts and guarantee customer satisfaction.
For a logistics manager, it’s a real steering position for making data-driven decisions.
The fundamental difference with simple logistics reporting
Unlike conventional logistics reporting (often static, description-oriented), the dashboard is designed to be operational, dynamic and responsive. It enables you to act in real time, thanks to proactive alerts, intelligent visualizations and customized alert thresholds. That’s the difference between observing and managing logistics.
The benefits of ROI and data-driven management
A good logistics dashboard is an asset for aligning your operations with your business objectives. It links your logistics efforts to their real impact: logistics cost per order, impact on service rate, influence on e-commerce profitability. This data-driven approach gives you the means to prioritize the right projects, at the right time.
Better still, a well-designed dashboard becomes a communication tool with other departments: finance, marketing or management. It creates a common language around logistics performance, and aligns operational objectives with corporate strategy.
Why is it key to an omnichannel e-commerce supply chain?
In an environment where speed, reliability and real-time visibility have become the norm, the supply chain dashboard is no longer a simple analysis tool. It has become a strategic lever for maintaining a high level of logistics performance, ensuring customer satisfaction and remaining competitive in the face of increasingly agile players.
The impact of the logistics dashboard on customer satisfaction and SLAs
Keeping your logistics promise (logistics SLA) is essential today. Delays, stock-outs, wrong deliveries… these are just some of the errors that can mar the customer experience. The logistics dashboard enables continuous monitoring of customer service indicators such asOTIF, lead time and order cycle time, to guarantee optimal service.
Better still, these KPIs can be used to measure compliance with contractual commitments to marketplaces or B2B customers, where SLAs are often subject to penalties. This makes it possible to adapt production and transport capacities during peak periods.
Meet the challenges of omnichannel sales (inventory visibility, fluidity)
Between click & collect, ship-from-store and marketplaces orders, logistics complexity has exploded. A well-designed logistics dashboard provides centralized supply chain visibility, bringing together data from thelogisticsOMS, logistics WMS and logistics TMS. It helps to streamline operations while reducing errors.
This centralization also enables intelligent stock allocation: orders can be directed to the warehouses or stores closest to the customer, reducing delivery times and amortizing transport costs.
Linking logistics KPIs to overall business ROI
Your logistics KPI is worthless if it doesn’t speak to the COMEX. By linking your indicators to sales, average basket or conversion rate, the dashboard becomes a strategic tool. You can then demonstrate the tangible impact of your logistics choices on the bottom line.
This global vision helps us to make more profitable decisions: should we internalize part of our logistics? Should we invest inlogistics automation or outsource certain flows? The dashboard helps to objectify these choices.
Logistics KPIs to track
A high-performance supply chain dashboard must not become a catalog of unreadable figures. Its strength lies in its ability to highlight the data that is truly useful, the data that enables you to make concrete decisions on a daily basis. For it to remain usable and actionable, it needs to focus on a limited number of indicators, aligned with your operational priorities, your e-commerce KPIs and your business objectives.
To select the most relevant indicators, we rely on recent standards in logistics performance: see in particular Measuring Logistics Performance (ULN, 2024), which lists the KPIs most studied in 2024.
Here are the key logistics KPI categories to track for optimal management.
Customer service & SLA (OTIF, deadline, promise kept)
The first essential category is customer-perceived service quality indicators. They reflect your ability to deliver the right products, on time, without a hitch:
- OTIF (On Time In Full): on-time, compliant delivery
- Order cycle time: from receipt to dispatch
- Fill rate: rate of lines delivered vs. lines ordered
- Overall service rate
This data enables us to control service quality, a key factor in building customer loyalty loyalty.
Stocks & returns (out-of-stocks, turnover, returns rates)
Inventory management is at the heart of logistics profitability. Tracking the right KPIs helps you limit out-of-stocks, optimize product rotation and better anticipate returns. These KPIs help you maintain a balance between product availability, storage costs and customer experience:
- Out-of-stock rate: unavailable products vs. active catalog
- Stock rotation: speed of flow
- Returns rates and tracking: by product, by channel
- Forecast accuracy
Warehouse (preparation rate, productivity, errors)
Thee-commerce warehouse is a critical link in the supply chain. Tracking the right indicators helps to optimize order-picking processes, limit human error, and improve team logistics productivity:
- Preparation rate: orders prepared vs. orders received
- Preparation errors: % of anomalies
- Logistics productivity: lines prepared/hour/operator
- Breakage rate
Tools such as Shippingbo’s logistics WMS enable these indicators to be monitored in real time, with clear operational visualization.
Transport (lead time, costs, incidents)
Transport is often one of the most sensitive and costly areas of the supply chain. By tracking the right KPIs, you can identify delays, monitor costs per order and improve collaboration with your carriers:
- Lead time transport: average time between shipment and delivery
- Logistics cost per order
- Delivery incident rate: delays, lost parcels…
- Logistics TMS: performance by carrier
With good delivery tracking, you can also automate customer notifications and relieve your after-sales service.
Building your logistics dashboard: method and tools
Setting up a supply chain dashboard is not something that can be improvised. To be relevant, it must be aligned with your strategic objectives, connected to your information systems, and easily understood by the various users (operational staff, managers, management).
Step by step: choose your KPIs by objective and map your data
Before diving into the tools, it is essential to go through a clear framing phase:
- Define your business objectives: cost reduction? Service rate improvement? Better inventory management? Each objective corresponds to precise logistics indicators.
- Select your logistics KPIs: there’s no need to have 40. Prioritize relevance over exhaustiveness. For example, to monitor logistics productivity, track the number of lines prepared per hour per operator.
- Map your data sources: do your data come from your logistics WMS, your ERP, your transport tool(logistics TMS) or a simple Excel file? This phase enables you to identify flows, data discrepancies and duplicates. This phase can also be part of a logistics audit audit, aimed at identifying gaps between current processes and expected standards, in order to improve your performance over the long term.
- Standardize definitions: a returns rate should not be calculated differently across different sales channels. Standardization is the key to reliable centralized logistics data.
- Build an operational visualization: each KPI must be legible and directly actionable. For operational staff, a daily view with alerts is sufficient; for management, a weekly or monthly summary with comparisons and trends is ideal.
Comparison: Excel vs. specialized solutions (OMS/WMS/TMS)
| Criteria | Excel / Google Sheets | Specialized solutions (e.g. Shippingbo) |
| Easy to install | Easy to get started | Requires initial integration, but fast thanks to native connectors |
| Data update | Manual | Automatic, real-time |
| Data reliability | Risk of human error, fragile formulas | Secure, synchronized with OMS/WMS/TMS |
| Collaboration | Unsuitable for teamwork | Multi-profile access, personalized rights |
| Visualization & alerts | Limited graphics, no alerts | Dynamic dashboards, proactive alerts |
| Scalability | Limited to small volumes | Suitable for growing or multi-channel SMEs |
| Recommended use | For prototyping or getting started | To industrialize logistics management |
The crucial role of data integration and quality
Bad data leads to bad decisions. It is therefore essential to ensure optimal data quality:
- Complete data: all dimensions must be entered (product, channel, warehouse, etc.).
- Reliable data: no anomalies, no duplicates
- Fresh data: real-time or near-real-time updates
That’s whynative integration of logistics tools is strategic. With a system like Shippingbo, you can avoid re-keying, and guarantee consistency of information between your warehouses, sales channels and carriers.
Good data governance also enables you to reliably feed your BI tools, your financial reporting and even your forecasting models. It is the foundation of a data-driven supply chain.
Good management practices (alerts, reviews, continuous improvement)
A logistics dashboard is more than just a monthly snapshot. It’s a living logistics management tool that must be part of a continuous improvement process. To achieve this, you need to integrate it into your day-to-day work, make it evolve, and above all, use it to make concrete decisions.
The role of proactive alerts and real-time analytics
Intelligent alerts are game changers for logistics managers. They make it possible to switch from a reactive to a proactive mode. Rather than discovering a stock shortage during a weekly check-up, the system can generate an immediate alert when the safety stock level is exceeded.
For example, a warehouse can receive automatic notification if the breakage rate on a reference exceeds 3% in 24 hours. This level of logistics digitization helps to reduce errors, anticipate bottlenecks and adapt resources.
With a tool like Shippingbo, these alerts can be configured directly from theOMS logistics interface, connected to real-time data from your WMS and your carriers (TMS logistics).
Ensure the governance and standardization of logistics data
The effectiveness of a supply chain dashboard depends largely on the quality of the data collected. This is where data governance comes in:
- Each logistics indicator must be precisely defined: what does it measure? On what basis?
- Sources (WMS, OMS, ERP, etc.) must be identified and made reliable
- Analysis periods must be aligned (by week, month, channel, etc.).
Good standardization makes it possible to compare indicators between warehouses, carriers or even brands. This is what makes it possible to set up effective internal benchmarks.
For further information, you can refer to APQC’ s updated benchmarks (2025), which provide benchmarks for logistics performance by business sector.
The regular review process for continuous improvement
To get the most out of your logistics dashboard, it’s essential to set up steering rituals:
- A weekly review of operational KPIs: preparation rates, errors, delays, etc.
- A more macro monthly review: logistics costs, SLA, returns…
- Action plans derived directly from observed drifts
These moments need to be collaborative, so that teams in the field can express themselves and point out difficulties. The aim is not to steer from a distance, but to be in direct contact with operational reality.
Use case: Shippingbo at the service of BX-Logistique
A good logistics dashboard, coupled with a robust solution, can make all the difference. This is exactly what BX-LOGISTIQUE, a fast-growing 3PL player, has experienced, managing +400% additional volume every year. Before Shippingbo, order management relied on dispersed tools, time-consuming manual tasks and a lack of unified visibility.
With Shippingbo, BX-LOGISTIQUE has centralized all its flows in a single back office, connected to its carriers, warehouses and customer sales channels. The result: total automation of shipment management, elimination of double entries, more reliable data and a clear view of its logistics KPIs.
“Since we started the company, we’ve been growing by around +400% a year. Shippingbo has enabled us to keep pace with this growth and avoid hitting the glass ceiling.”
– Testimonial BX-LOGISTIQUE(view full case)
The dashboard set up with Shippingbo now enables their teams to monitor key indicators by customer, warehouse or flow, in real time. It’s a steering lever that makes their logistics more scalable, more profitable and easier to manage, even in a multi-customer context.
Move from follow-up to action
The logistics dashboard is more than just a tracking tool. It’s a strategic lever for all e-commerce companies looking to improve responsiveness, precision and, above all, profitability. Used properly, it enables you to keep a clear overview of your flows, detect drifts in good time, and act methodically to improve logistics performance on a daily basis.
But for this dashboard to be truly useful, your data must be centralized, reliable and usable. Too many e-tailers are still navigating in the dark, with scattered files, inconsistent or obsolete KPIs, and little ability to measure the logistical impact on the business.
That’s exactly where Shippingbo makes the difference. Thanks to its all-in-one suite (OMS, WMS, TMS), you can automate your flows, visualize your key indicators in real time, and regain control over your logistics. A modular, connected approach designed to meet the challenges of omnichannel management.
🎯 Don’t put up with your logistics: turn them into a sustainable competitive advantage.
Would you like a complete, practical and free guide to auditing your logistics yourself? Click here ⬇️
FAQ
It’s a management tool that brings together key logistics indicators to monitor, analyze and improve performance: lead times, costs, service rates, etc. It helps you make data-driven decisions.
It depends on your objectives. For customer service: OTIF, service rate. For inventory management: stock-out rate, rotation. For thewarehouse: preparation rate, productivity. For transport: lead time, costs, incidents.
Define your objectives, choose the right e-commerce KPIs, map your data, standardize it, then build a clear visualization. Use reliable tools connected to your logistics systems.
Excel may be suitable for prototyping, but it quickly becomes limited. For real-time management, it’s best to use a solution that integrates your OMS logistics, WMS logistics and TMS logistics.
Cross-reference your logistics KPIs with your financial indicators: logistics cost per order, OTIF, return rate, NPS… Identify the real impact of logistics on your results.
Glossary
OTIF
On Time In Full, measures on-time and compliant deliveries.
SLA (Service Level Agreement)
Service level agreement between a supplier and a customer.
Lead time
Time between order and delivery.
Forecast accuracy
Accurate sales forecasts.
TMS / WMS / OMS
Transport management software (TMS), warehouse management software (WMS) and order management software (OMS).
NPS (Net Promoter Score)
Customer satisfaction indicator.